WHAT YOU SHOULD KNOW ABOUT CANNABIS (part II)

Protis Global
<h4 class="wp-block-heading">WELCOME TO WYSKA&#8230; (What You Should Know About&#8230;)<br /></h4> <p>This is an educational series that we hope will introduce you to many basic concepts and some industry jargon as well as expose you to the culture and industry status quo.<br /></p> <p>Today we&#8217;re going to scratch the surface of cannabis basics. Protis Global is fully immersed in the cannabis space. We are aligned with many of the “heavy hitters” if you will in the cannabis industry allowing us to have valuable and current insights with responsibly sourced and accurate information. <br /></p> <p>PG recognizes that some of the stigma associated with marijuana has mitigated and continues to slowly dissipate. This has created an opportunity for adults who never previously considered cannabis as an option to learn and potentially enrich their lives with the healing, medicinal, and recreational properties of cannabis. <br /></p> <p>Protis Global believes that in any new venture knowledge is power. We understand that the cannabis industry is relatively new. There is a ton of information and terminology flooding the industry constantly and it can be extremely difficult to catch up. We hope to facilitate the learning process in a factual yet digestible way by answering some of the most prevalent questions we see being asked. Our aim is to kickstart the education process of the industry and the plant itself! <br /></p> <h3 class="wp-block-heading"><strong>THE QUESTION</strong></h3> <h4 class="wp-block-heading">How can I use cannabis? Do I have to inhale it?<br /></h4> <h3 class="wp-block-heading"><strong>THE SHORT ANSWER</strong></h3> <ul><li>-Inhalation is just one of the many methods of consumption for cannabis.</li><li>-Inhalation can include:<ul><li>Hand pipes, water pipes, glass pieces</li><li>Rolling joints/blunts</li><li>Hookahs</li><li>Vaporizers</li><li>One-use devices</li></ul></li><li>-Cannabis can be consumed orally via different forms<ul><li>Edibles/Beverages</li><li>Tinctures</li><li>Digestible oils</li><li>Sublingual strips</li></ul></li><li>-Topical Treatments</li></ul> <h3 class="wp-block-heading"><strong>THE LONG ANSWER</strong></h3> <p>No, you don’t have to inhale cannabis to consume cannabis and reap the rewards of its medicinal, recreational, and wellness-centric effects.<br /></p> <p>The method you choose for cannabis consumption should be based on what form of cannabis you are aiming to consume and the effects you are vying for. <br /></p> <p>Potency and length of effects vary and to some degree are based on you as an individual but there are some “rule of thumbs.”<br /></p> <p><a href="http://leafly.com">Leafly.com</a> designates that there are 3 major methods of consumption: inhalation, oral consumption, and topical treatments. <br /></p> <h4 class="wp-block-heading">INHALATION</h4> <p>Consuming cannabis via <strong>inhalation</strong> works as the gases emitted by vaporization or smoking absorb into the bloodstream via lungs. Either way, heat decarboxylates cannabinoids to activate their desired effects. In general, vaporizing has less health concerns associated with it than traditional smoking methods.<br /></p> <p>There is glass. This could include but is DEFINITELY not limited to hand pipes, bongs, bubblers, steam rollers, chillums, and dab rigs. The most common of these are hand pipes, bongs, and bubblers. Hand pipes are small, portable, and can be very inexpensive. They are also referred to as bowls. Bongs and bubblers are considered water pipers because… you guessed it… there is water in the glass contraption. Percolators in bongs and bubblers force smoke to interact with the water and cool down the smoke.<br /></p> <p>There are one use methods such as blunts, joints, and smoking devices that are essentially MacGyvered from something that already existed. Joints are rolled in plant-based paper usually &#8211; it could be rice, bamboo, hemp, anything. Blunts are rolled in cigar paper made from tobacco. This contains nicotine as well. This is a major drawback for many health conscious individuals. Smoking devices can be fashioned from apples, watermelons, and really anything if you’re creative enough. <br /></p> <p>Alright and now let&#8217;s talk about vaporization. This is one of the newest methods of consumption. Vaporizers are more about temperature control. The flower or concentrate is gently heated to an optimum temperature in attempts to harness the effects of the cannabinoids but not the other potentially harmful toxins associated with smoking. Dabbing is a form of vaporization that is vastly different. Concentrate is placed on a heated nail and it is vaporized at an extremely high temp. </p> <h4 class="wp-block-heading">ORALLY</h4> <p>When consuming cannabis <strong>orally</strong> allows cannabinoids to enter your bloodstream via absorption and/or digestion. There are countless forms of edibles and they are constantly coming up with more. Cannabis can be found in brownies, chocolates, gummies, gum, cakes, water, sodas, beer, wine, etc. If you can eat it, you can probably put cannabis in it. Most edibles are processed via digestion. Tinctures are concentrated cannabinoids diluted with alcohol or vinegar. A few drops are placed sublingually and absorbed into the body versus digested like other edibles. Another form of cannabis that can be taken orally are in a decarboxylated capsule.<br /></p> <h4 class="wp-block-heading">TOPICALLY</h4> <p>Cannabis can also be utilized <strong>topically</strong>. Decarboxylated cannabinoids (activated cannabinoids) can be absorbed through the skin; however, the psychoactive effects aren’t felt this way. Topical cannabis treatment is becoming increasingly popular in the form of creams, patches, sprays, and even bath bombs. The intent is typically pain relief, relaxation, and to reduce inflammation. </p>

Our Impact

In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

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9,395

First Round Interviews

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3,000+

Total Placements

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47%

Diversity Placements

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$700M

Economic Impact

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Brent Albertson

CEO, Zing Zang LLC

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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Colin Nolan

Executive Vice President, Mark Anthony Brewing Inc.

Beer, Wine & Spirits
Beer, Wine & Spirits

“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

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Hilal Tabsh

Chief Revenue Officer, Glass House Brands

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Cannabis

“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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Peter Iglesias

Chief Executive Officer, Bespoken Spirits

Beer, Wine, & Spirits
Beer, Wine, & Spirits

“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

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Soley Van Lokeren

SVP, People

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Non-Alcoholic Beverages

“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Brian Kuz

Chief Sales Officer

Food & Snacks
Food & Snacks

“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

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Chris Hall

CEO, poppi

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Non-Alcoholic Beverages

“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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Chad Palma

President of Sales, Spindrift

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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John Sacksteder

President, Mark Anthony Brewing Inc

Beer, Wine & Spirits
Beer, Wine & Spirits

“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Kathleen Hutchison

Senior National Account Manager at Arla Foods

Food & Snacks
Food & Snacks

Kayla was awesome and very thorough in her vetting of candidates. She understood our brief as we were looking for candidates and helped to weed through those who were not a good fit for the role. 

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Thomas Frisch

Chief People Officer at IJW Whiskey

Beer, Wine & Spirits
Beer, Wine & Spirits

“The team worked quickly and efficiently to find a unique position.”

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Kim Nguyen

VP of Supply Chain at Lallemand

Beer, Wine & Spirits
Beer, Wine & Spirits

Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

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Shashank Gaur

VP of Product Technology & Innovation

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Non-Alcoholic Beverages

The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company. 

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Jeremy Schulman

Regional Business Manager - Foodservice

Food & Snacks
Food & Snacks

Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!

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Blake T. Bermingham

Supply Chain Manager

Beer, Wine, & Spirits
Beer, Wine, & Spirits

Very simplistic process finding the right role for the right candidate...keep up the great work! 

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Don Stohrer Jr.

CEO, Arla Foods USA

Food & Snacks
Food & Snacks

“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

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