EMPLOYEE BRANDING: STOP FAKING IT!

Protis Global

  • KNOW THYSELF. You’ve got to know who you are as a business, and what you need as you grow. Don’t just ask yourself this, take the time to truly understand it. Who are the people that excel? Who are your ambassadors? Meaning, who are the people that make up your team which have proven successful in their skills/traits but also in their true understanding of your vision. The ones that have dug in and moved the barometer? You need more than skills, you need people who believe in who you are and where you are going. Analyze this… who are they? What do they look like? Be objective here, it’s important you look at this from a raw data viewpoint.
  • FIND YOUR TRIBE. Once you know who you are and have analyzed the puzzle pieces which have created the most success in your organization. You’ve got to figure out what drives them. Why do they believe? Why did they choose you? Now start using that to formulate your brand, messaging and plan of attack in attracting the right talent. Remember, not every company needs creative rebels with a desire for a cafe in the office and bring your pet to the office days. If your business is driven by metrics, KPIs and a competitive spirit – focus on that shit! Don’t throw dog photos up in your messaging, if that’s not going to attract the right talent. Keep it real!
  • It’s important you are continually doing this, keep the dialogue open between you and the people who form the best of the best in your organization. These conversations and transparency at times isn’t easy, often times it’s hard. Do it anyway. Remember, like anything else things evolve and so may your employee brand, so keep this fluid and ongoing. I realize this is easier said than done at times, but it’s worth it. Stop faking it!

    And finally, just in case you needed it… here are just some of the negative impacts that are bound to hit you if you don’t. Wasted time, resources and money on hiring, you are going to attract a ton of people with your fake brand and then must sift through to find your actual talent. Worst case scenario of this, is you don’t find the right talent at all or you end up hiring someone who will leave within a short time once they or the organization realizes that the fit is wrong. This won’t feel good for any party involved. Finally, outside of those very important variables… (cost, money, resources) there is your reputation! Eventually, with enough failed hires or people going through a bad candidate experience word is going to get out. And then you are going to spend a lot of time and heartache trying to pivot.

    Let’s start a movement… maybe not a super sexy one, but a needed and valuable one. Be honest, be real and do the work. Good marketing focuses on the deliverables over the fluff, if all you’re bringing to the table is fluff… you’re going to get found out. Feel free to comment and start your own conversations, share tips and best practices on this below. There is nothing I love more than connecting and learning from bad ass people.

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    Originally posted on LinkedIn by Director, Marketing  + Brand Health, Andrea Hurtado]]>

    Our Impact

    In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

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    9,395

    First Round Interviews

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    3,000+

    Total Placements

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    47%

    Diversity Placements

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    $700M

    Economic Impact

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    Brent Albertson

    CEO, Zing Zang LLC

    Non-Alcoholic Beverages
    Non-Alcoholic Beverages

    “ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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    Colin Nolan

    Executive Vice President, Mark Anthony Brewing Inc.

    Beer, Wine & Spirits
    Beer, Wine & Spirits

    “Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

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    Hilal Tabsh

    Chief Revenue Officer, Glass House Brands

    Cannabis
    Cannabis

    “Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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    Peter Iglesias

    Chief Executive Officer, Bespoken Spirits

    Beer, Wine, & Spirits
    Beer, Wine, & Spirits

    “I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

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    Soley Van Lokeren

    SVP, People

    Non-Alcoholic Beverages
    Non-Alcoholic Beverages

    “I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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    Brian Kuz

    Chief Sales Officer

    Food & Snacks
    Food & Snacks

    “Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

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    Chris Hall

    CEO, poppi

    Non-Alcoholic Beverages
    Non-Alcoholic Beverages

    “Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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    Chad Palma

    President of Sales, Spindrift

    Non-Alcoholic Beverages
    Non-Alcoholic Beverages

    “Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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    John Sacksteder

    President, Mark Anthony Brewing Inc

    Beer, Wine & Spirits
    Beer, Wine & Spirits

    “From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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    Kathleen Hutchison

    Senior National Account Manager at Arla Foods

    Food & Snacks
    Food & Snacks

    Kayla was awesome and very thorough in her vetting of candidates. She understood our brief as we were looking for candidates and helped to weed through those who were not a good fit for the role. 

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    Thomas Frisch

    Chief People Officer at IJW Whiskey

    Beer, Wine & Spirits
    Beer, Wine & Spirits

    “The team worked quickly and efficiently to find a unique position.”

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    Kim Nguyen

    VP of Supply Chain at Lallemand

    Beer, Wine & Spirits
    Beer, Wine & Spirits

    Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

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    Shashank Gaur

    VP of Product Technology & Innovation

    Non-Alcoholic Beverages
    Non-Alcoholic Beverages

    The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company. 

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    Jeremy Schulman

    Regional Business Manager - Foodservice

    Food & Snacks
    Food & Snacks

    Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!

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    Blake T. Bermingham

    Supply Chain Manager

    Beer, Wine, & Spirits
    Beer, Wine, & Spirits

    Very simplistic process finding the right role for the right candidate...keep up the great work! 

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    Don Stohrer Jr.

    CEO, Arla Foods USA

    Food & Snacks
    Food & Snacks

    “We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

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