Eco-Friendly Packaging: The Future of Alcoholic Beverages

Cristina Sacco

Packaging plays a crucial role in the alcoholic beverage industry.

It not only protects the product, but it serves as a marketing tool. A well-designed package can catch the attention of consumers and entice them to purchase the product. It can also convey a brand’s values and personality, which can help to build brand loyalty.

In the case of alcoholic beverages, packaging is especially important as it can help to differentiate brands from their competitors.

Unique and Eco-Friendly Packaging Options for Alcoholic Beverages 

There are several unique and eco-friendly packaging options that alcoholic beverage brands can consider to stand out from their competitors.  

Consumers are becoming increasingly aware of their impact on the environment, and as a result, they are looking for products that are made of eco-friendly materials. Alcoholic beverage brands can cater to this demand by using packaging materials that are recyclable, biodegradable, or compostable. For example, some brands are using plant-based materials such as cornstarch, sugarcane, or bamboo to make their packaging. Others are using paper-based materials such as cartons or pouches. These materials not only have a lower carbon footprint than traditional packaging materials but also offer a unique and attractive look.

Thinking Outside the Bottle: Innovative Packaging Solutions for Alcoholic Beverages 

Alcoholic beverage brands can also stand out from their competitors by using innovative packaging solutions that are not commonly used in the industry. For example, some brands are using cans or boxes instead of bottles to package their products. These eco-friendly packaging options are not only more convenient for consumers but also offer a unique and eye-catching look. Companies like Zenpack, a sustainable packaging company, are creating innovative packaging materials using plastic bottles recovered from polluted waterways, water-soluble bioplastic film, and foam made from mushrooms. Some brands are even using interactive packaging, such as augmented reality, to engage with their customers and create a memorable brand experience.

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Recycling of a Frugal Bottle; Image Source – Frugalpac

Beyond Glass: Exploring Alternative Packaging Options for Alcoholic Beverages 

Glass bottles are the most commonly used packaging option for alcoholic beverages. However, there are several alternative eco-friendly packaging materials that brands can consider. For example, some brands are using aluminum bottles or pouches, which are lightweight and easy to transport. The pouch also has a lower carbon footprint than traditional glass bottles. Other brands are using ceramic bottles, which offer a unique and high-end look. Additionally, some brands are using recycled plastic bottles, which are cheaper and more durable than glass bottles. 

Conclusion: 

In conclusion, packaging is a crucial component of the alcoholic beverage industry. Unique and alternative packaging options can help brands to stand out from their competitors and attract consumers. By considering eco-friendly packaging, innovative packaging solutions, and alternative packaging options, alcoholic beverage brands can create a memorable brand experience and build brand loyalty.

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Executive Vice President, Mark Anthony Brewing Inc.

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Chief Revenue Officer, Glass House Brands

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Soley Van Lokeren

SVP, People

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“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Chief Sales Officer

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CEO, poppi

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“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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Chad Palma

President of Sales, Spindrift

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“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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John Sacksteder

President, Mark Anthony Brewing Inc

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“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Kathleen Hutchison

Senior National Account Manager at Arla Foods

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Kayla was awesome and very thorough in her vetting of candidates. She understood our brief as we were looking for candidates and helped to weed through those who were not a good fit for the role. 

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Chief People Officer at IJW Whiskey

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VP of Supply Chain at Lallemand

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Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

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VP of Product Technology & Innovation

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Don Stohrer Jr.

CEO, Arla Foods USA

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“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

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