VP of Marketing
Cristina is a creative brand marketing leader with 10+ years of experience in managing every aspect of go-to-market strategy, including brand building and implementation, product definition, positioning, and promotion.
Cristina’s passion for marketing comes from a love of storytelling – she’s always been fascinated by the way people connect with brands. She believes that a good story can make all the difference in whether or not people work with a company, so she’s always looking for ways to make those stories more engaging and relevant.
She has diverse industry background – from medical device product marketing, CPG products, to home services – and loves growing an idea into a tangible, loved brand.
With a knack for cross-functional collaboration, she is able to implement powerful marketing campaigns, while also keeping an eye on the bottom line.
When Cristina isn’t thinking about the marketing strategy, she is training for her next triathlon or indulging in good food with family and friends.
Cristina graduated from Florida Atlantic University with a BA in Intercultural and Organizational Communications.