Executive Search for Consumer Brand Leaders

Protis Global helps consumer brands hire leaders with the experience, judgment, and cultural fit their next stage requires. Our retained search process combines dedicated research, targeted outreach, written candidate assessments, and weekly client reviews, giving hiring teams a focused view of candidate fit and a clear basis for deciding who moves forward.

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Consumer Brand Executive Search

Leadership hiring shaped around your next stage

A leadership search starts with the business decision behind the hire. Protis Global works with consumer brands to define the role, align stakeholders, and assess the experience needed for growth, a leadership transition, or a new capability. Each search begins with a written accountability document and clear priorities.

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When consumer brands need a search partner

You may be hiring your first senior functional leader, strengthening an established team, or planning for a known departure. We help translate the business need into must-haves and nice-to-haves, then research and approach candidates whose experience matches the role.

Consumer-sector experience

Our work spans food and snacks, non-alcoholic beverages, beer, wine and spirits, health and beauty, pet, packaging, cannabis, and food technology. We assess category, customer, channel, and operating experience in the context of your business.

Leadership needs we address

  • Commercial leadership across sales, marketing, and national accounts.
  • Operations, manufacturing, and supply-chain leadership.
  • Product, innovation, and other specialist leadership roles.
  • Planned succession and senior leadership transitions.

Explore our guides to succession planning for consumer brands, first C-suite hires, and retail marketing leadership search.

How our retained search process works

We agree on the role before approaching candidates. A dedicated team researches the market, conducts outreach, and assesses interested candidates against your needs. Written assessments and weekly reviews help your team evaluate fit, understand gaps, and agree on next steps throughout the search.

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Align the needs

Define the role, business priorities, must-haves, and nice-to-haves with the stakeholders making the hiring decision.

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Research and outreach

Our research and recruiting team identifies relevant talent and approaches candidates, including people who are not actively applying.

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Assess candidate fit

Review written assessments connecting a candidate’s experience to your requirements, including strengths, gaps, and questions to explore in interviews.

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Review and decide

Use your Loxo client portal and weekly reviews to share feedback, discuss progress, and agree on the next actions.

Consumer Brands We Partner With

White Claw
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trulieve
pabst
Hostess
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Mark Anthony Group

BEER, WINE & SPIRITS

Mark Anthony's ground-breaking move to internalize production resulted in the creation of three state-of-the-art breweries. We collaborated closely with them to turn this bold vision into a reality.

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Poppi

Non-Alcoholic Beverages

After receiving significant private equity investments, poppi needed a partner that could deliver the top-performing, cross-functional talent needed to realize its vision of growth.

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Trulieve

Cannabis

Our partnership and collaboration with the Trulieve team built a diverse team with talent from various sectors. By uniting exceptional brands with top talent, we create a powerful force of innovation and progress – fast.

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Pabst Brewing Co.

Beer, Wine & Spirits

We dove deep into Pabst Brewing Co.'s rich culture and heritage, connecting with everyone from owners to executives. This insight helped us place top talent in key functional areas, solidifying Pabst's position through premiumization and innovation and fueling their ambitious expansion strategy.

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Hostess Brands

Food & Snacks

We teamed up with a private equity group ready to help Hostess make a successful comeback from bankruptcy.

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Executive Search Questions

What is executive search for consumer brands? expand-icon collapse-icon

Executive search helps consumer brands identify, approach, and assess leaders for a defined business need. Protis Global combines consumer-sector research, targeted outreach, and a written role scorecard to evaluate relevant experience and fit. Clients review assessed candidates and share feedback throughout the process.

How does Protis Global assess candidates? expand-icon collapse-icon

We assess candidates against the must-haves and nice-to-haves agreed during intake. Written assessments explain relevant experience, strengths, and areas to explore. This gives the hiring team a focused starting point for interviews and a shared basis for comparing candidates against the role.

How do clients follow the progress of a search? expand-icon collapse-icon

Clients can use a Loxo portal to review the candidate pipeline, written assessments, and feedback options configured for their team. Weekly candidate reviews bring together search progress, interview feedback, open questions, and next actions. Access can be tailored to the stages and presentations each stakeholder needs.

Can executive search support succession planning? expand-icon collapse-icon

Yes. A planned succession search lets stakeholders define the future role, coordinate confidentiality, and evaluate candidates before a known departure. The timing depends on the role and transition. See our consumer-brand succession planning guide for the process and planning considerations.

How do we start a search? expand-icon collapse-icon

Start with a conversation about the role, your business priorities, and the leadership experience you need. We can discuss the search scope, stakeholder involvement, and next steps before you commit to a process. Contact Protis Global to discuss your hiring needs.

Protis Global by the Numbers

Company-reported figures from the Protis Global 2026 Corporate Overview.

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96%

Offer Acceptance Rate

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3,000+

Total Placements

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48%

Diversity Placements

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$754M

Economic Impact

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Brent Albertson

CEO, Zing Zang LLC

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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Colin Nolan

Executive Vice President, Mark Anthony Brewing Inc.

Beer, Wine & Spirits
Beer, Wine & Spirits

“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

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Hilal Tabsh

Chief Revenue Officer, Glass House Brands

Cannabis
Cannabis

“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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Peter Iglesias

Chief Executive Officer, Bespoken Spirits

Beer, Wine, & Spirits
Beer, Wine, & Spirits

“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

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Soley Van Lokeren

SVP, People

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Brian Kuz

Chief Sales Officer

Food & Snacks
Food & Snacks

“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

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Chris Hall

CEO, poppi

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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Chad Palma

President of Sales, Spindrift

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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John Sacksteder

President, Mark Anthony Brewing Inc

Beer, Wine & Spirits
Beer, Wine & Spirits

“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Thomas Frisch

Chief People Officer at IJW Whiskey

Beer, Wine & Spirits
Beer, Wine & Spirits

“The team worked quickly and efficiently to find a unique position.”

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Kim Nguyen

VP of Supply Chain at Lallemand

Beer, Wine & Spirits
Beer, Wine & Spirits

“Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates.” 

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Shashank Gaur

VP of Product Technology & Innovation

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company.” 

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Jeremy Schulman

Regional Business Manager - Foodservice

Food & Snacks
Food & Snacks

“Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!”

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Blake T. Bermingham

Supply Chain Manager

Beer, Wine, & Spirits
Beer, Wine, & Spirits

“Very simplistic process finding the right role for the right candidate...keep up the great work!” 

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Don Stohrer Jr.

CEO, Arla Foods USA

Food & Snacks
Food & Snacks

“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

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Alaa Selim

VP of HR, Solaris Paper

Packaging
Packaging

“Many thanks to the team, not only for identifying and placing excellent candidates but also for the Protis Global team’s professionalism and efficiency in the overall sourcing process. The platform you gave us access to and the candidate summary you provided were always on point and accurate. 

You made us feel you were part of the team.”

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