Challenge – Building a Robust Sales Structure 

Zing Zang needed to enhance its sales force and streamline its supply chain planning. Our expertise in talent acquisition helped them bring in high-quality candidates to fill these critical roles. The first significant hire was Steve Kreitz, who was initially brought in to manage sales in the West and later promoted to oversee all sales operations. 

Protis Global facilitated the hiring of 12 key individuals, focusing on quality over speed. This deliberate approach ensured a high retention rate, with 11 out of 12 hires still with Zing Zang, some of whom have been with the company for over five years. Our ongoing partnership has been instrumental in Zing Zang's expansion into new product lines and market segments. 

Our tailored approach to Zing Zang's unique needs allowed us to deliver high-quality talent that aligned with their strategic goals. We provided insights from our experience with other successful partnerships, ensuring Zing Zang could maintain its lean structure while achieving significant growth.

Solution – Strategic Talent Acquisition for Market Leadership

Our strategic efforts resulted in 12 key hires, primarily in sales and supply chain planning. This comprehensive approach has strengthened Zing Zang's organizational structure, supporting its expansion into new product categories and markets. 

Zing Zang has expanded its product portfolio to include canned RTDs and single-serve mixer cans, enhancing its offerings for both on-premise and off-premise trades. The company's growth has been remarkable, achieving market leadership in the Bloody Mary mix category while maintaining a lean operational model. 

Through our partnership, Zing Zang has achieved a robust and effective team that drives exceptional business results. The strategic hires and continuous support from Protis Global have empowered Zing Zang to navigate its growth trajectory successfully, ensuring sustained market leadership and innovation in the cocktail mixer industry.