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The Evolution of Work: Insights for CPG Leaders

Leading CPG Success: Adapting Leadership Strategies for Today’s Evolving Workforce and Market Innovation.

Today’s business environment is changing, almost daily. Leaders in the Consumer Packaged Goods (CPG) Industry face a


Navigating the Evolution of Workplace Dynamics in CPG


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The Consumer Packaged Goods (CPG) industry stands at the forefront of href rapid global market changes driven by technological innovations, evolving consumer behaviors, and a transforming workforce. These elements collectively demand a reevaluation of traditional business practices, pushing CPG leaders to embrace a more dynamic leadership approach to stay competitive.


Technological advancements have revolutionized production and distribution processes, making operational efficiency and product innovation essential competitive factors. CPG leaders are now tasked with integrating cutting-edge technologies such as AI and IoT to streamline operations and enhance product offerings without disrupting the core functions of their businesses.


Simultaneously, consumer behaviors have shifted dramatically. Modern consumers expect personalized experiences and sustainability, pressing CPG companies to remain flexible. Leaders in this sector must develop strategies that allow for rapid pivoting and scaling of new ideas to respond to market demands effectively.


Furthermore, the global workforce is also transforming. The rise of remote work, the demand for work-life balance, and the pursuit of meaningful work are shaping how businesses must approach employee management. For CPG leaders, understanding these shifts is crucial for adapting business models and leadership styles to attract and retain top talent.


Adapting Leadership to Evolving Employee Expectations


Today’s employees look beyond financial compensation; they value roles offering personal and professional development, a positive work environment, and a sense of purpose aligned with their values. CPG leaders must recognize and adapt to these expectations by modifying their management styles and corporate cultures.


Creating a supportive work environment that promotes well-being and recognizes individual contributions can help motivate employees and foster loyalty. Additionally, embracing flexible working conditions and promoting diversity and inclusion are now prerequisites for attracting a skilled and diverse workforce.


Leadership in the CPG industry must also focus on transparent communication and authentic leadership, allowing employees to feel connected and valued within the organization. This approach not only enhances employee engagement but also builds a strong foundation for collective success.


Building and Sustaining a Diverse CPG Workforce


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Managing a diverse workforce effectively is paramount in the CPG industry, known for its dynamic market and varied consumer base. Leaders must cultivate a culture where collaboration thrives and diverse perspectives are actively sought and valued.


Cultivating Innovation and Professional Development


Innovation is vital for maintaining a competitive edge in the CPG industry. Leaders must foster an environment where new ideas are encouraged and where taking calculated risks is seen as part of the path to discovery and improvement.


Creating a risk-tolerant environment involves supporting experiments and learning from failures without punitive repercussions. Such a culture encourages creativity and continuous improvement, essential for innovation. Moreover, leveraging cross-functional teams can bring together diverse perspectives, leading to more creative and effective solutions to complex challenges.


Investing in professional development is another strategic focus for CPG leaders. Providing training and learning opportunities related to the latest industry trends and technologies not only enhances team capabilities but also shows a commitment to employee growth and satisfaction. This investment helps in retaining talent and preparing the organization for future challenges.


Conclusion: Thriving Through Strategic Adaptation

As the CPG industry continues to navigate a rapidly changing business landscape, effective leadership is more critical than ever. Leaders must be proactive in understanding technological advancements, consumer behavior shifts, and employee expectations to adapt their strategies accordingly.


By fostering a diverse and inclusive team culture, encouraging open communication, and continuously investing in innovation and professional development, CPG leaders can create a responsive, agile, and innovative workplace. This approach will not only help them meet current market challenges but also position them well for future success.


With strategic adaptation, CPG leaders can ensure their organizations thrive amidst the complexities of today’s global market, thereby securing a sustainable competitive advantage.

Our Impact

In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

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9,395

First Round Interviews

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3,000+

Total Placements

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47%

Diversity Placements

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$700M

Economic Impact

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Brent Albertson

CEO, Zing Zang LLC

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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Colin Nolan

Executive Vice President, Mark Anthony Brewing Inc.

Beer, Wine & Spirits
Beer, Wine & Spirits

“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

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Hilal Tabsh

Chief Revenue Officer, Glass House Brands

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Cannabis

“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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Peter Iglesias

Chief Executive Officer, Bespoken Spirits

Beer, Wine, & Spirits
Beer, Wine, & Spirits

“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

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Soley Van Lokeren

SVP, People

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Brian Kuz

Chief Sales Officer

Food & Snacks
Food & Snacks

“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

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Chris Hall

CEO, poppi

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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Chad Palma

President of Sales, Spindrift

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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John Sacksteder

President, Mark Anthony Brewing Inc

Beer, Wine & Spirits
Beer, Wine & Spirits

“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Kathleen Hutchison

Senior National Account Manager at Arla Foods

Food & Snacks
Food & Snacks

Kayla was awesome and very thorough in her vetting of candidates. She understood our brief as we were looking for candidates and helped to weed through those who were not a good fit for the role. 

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Thomas Frisch

Chief People Officer at IJW Whiskey

Beer, Wine & Spirits
Beer, Wine & Spirits

“The team worked quickly and efficiently to find a unique position.”

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Kim Nguyen

VP of Supply Chain at Lallemand

Beer, Wine & Spirits
Beer, Wine & Spirits

Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

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Shashank Gaur

VP of Product Technology & Innovation

Non-Alcoholic Beverages
Non-Alcoholic Beverages

The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company. 

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Jeremy Schulman

Regional Business Manager - Foodservice

Food
Food

Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!

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Blake T. Bermingham

Supply Chain Manager

Beer, Wine, & Spirits
Beer, Wine, & Spirits

Very simplistic process finding the right role for the right candidate...keep up the great work! 

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