How-to-Build-a-Top-Hiring-Brand-PG-Blog-Feb-12-1 How-to-Build-a-Top-Hiring-Brand-PG-Blog-Feb-12-1

How to Build a Top Hiring Brand

Attracting and retaining top talent is crucial for business success

 

A strong hiring brand can be a game-changer, setting your company apart and creating a magnetic pull for the best and brightest. With over 25 years in the executive recruiting industry, we have seen successful CPG brands that not only attract top talent but retain them for the long haul.

Here are nine winning strategies that you can incorporate into your hiring brand.

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Define Your Brand Identity

Before you can attract top talent, you need to know who you are as a company. Define your brand identity by understanding your values, mission, and vision. What sets your CPG company apart? What do you stand for, or what we refer to as your North Star? A clear and compelling brand identity forms the foundation of a magnetic hiring brand.

Create an Innovative Culture

Top talent seeks companies that embrace diversity in thought and perspective because it leads to growth and learning. Build a workplace culture that values differences and fosters innovation and creativity. Highlight your commitment to diverse hiring practices to potential team members by showcasing employee testimonials, diversity initiatives, and any partnerships or programs that promote a diverse group of individuals.

Showcase Growth Opportunities

Top talent is often ambitious and seeks continuous growth. Demonstrate the growth opportunities within your organization, whether through career development programs, mentorship initiatives, or a clear promotion path. A transparent and well-defined growth trajectory is a powerful magnet for ambitious professionals.

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Emphasize Flexibility

In a world that is constantly connected, individuals are focused on leading healthy lifestyles. This may look different from one person to another. It could be that they can work remotely on a day that they have a doctor’s appointment. For others, it is a flexible work schedule that allows them to manage their family obligations easily.

Highlight your company’s commitment to a healthy lifestyle through flexible work hours, remote work options, and wellness programs. This not only attracts talent but also contributes to employee satisfaction and retention.

Communicate Your Values Authentically

A strong hiring brand is built on authenticity. Clearly communicate your company’s values, mission, and vision in a way that emotionally connects with potential team members. Share real stories from employees who embody these values, providing a genuine glimpse into your brand culture. Authenticity builds trust and establishes an emotional connection with potential candidates.

Leverage Employee Advocacy

Your current employees are your best brand ambassadors. Encourage and empower them to share their experiences on social media platforms. Positive testimonials and engaging content from your team members can go a long way in creating a positive perception of your company and the work environment. Consider implementing an employee advocacy program to amplify your brand message.

Utilize Technology and Social Media

In the digital age, a strong online presence is vital for attracting top talent. Utilize social media platforms to promote your company culture, values, and achievements. Leverage that latest technology for a seamless and user-friendly application process, giving candidates a positive first impression of your organization.

Invest in Professional Development

Top talent is always seeking opportunities to enhance their skills. Highlight your commitment to professional development by offering training programs, workshops, and educational resources. This not only attracts skilled professionals but contributes to the continuous improvement of your workforce.

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Highlight Community Involvement

In an era where social responsibility is valued more than ever, emphasize your company’s community involvement. Is your company LEED certified? Do you emphasize in your Operational plan? Everything from community outreach programs to ethical business practices, showing your commitment to making a positive impact in the world can attract candidates who align with these values.

Conclusion

Building a strong hiring brand in the CPG industry involves a strategic blend of a clearly defined vision of your North Star and living it. By crafting a compelling narrative that communicates your company’s values and mission, you can attract and retain the top talent that will attract and keep the right people to your organization. It’s not just about finding the right people, but creating an environment where they thrive and contribute to the success of your organization. 

Our Impact

In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

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9,395

First Round Interviews

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3,000+

Total Placements

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47%

Diversity Placements

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$700M

Economic Impact

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Brent Albertson

CEO, Zing Zang LLC

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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Colin Nolan

Executive Vice President, Mark Anthony Brewing Inc.

Beer, Wine & Spirits
Beer, Wine & Spirits

“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

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Hilal Tabsh

Chief Revenue Officer, Glass House Brands

Cannabis
Cannabis

“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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Peter Iglesias

Chief Executive Officer, Bespoken Spirits

Beer, Wine, & Spirits
Beer, Wine, & Spirits

“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

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Soley Van Lokeren

SVP, People

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Brian Kuz

Chief Sales Officer

Food & Snacks
Food & Snacks

“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

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Chris Hall

CEO, poppi

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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Chad Palma

President of Sales, Spindrift

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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John Sacksteder

President, Mark Anthony Brewing Inc

Beer, Wine & Spirits
Beer, Wine & Spirits

“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Kathleen Hutchison

Senior National Account Manager at Arla Foods

Food & Snacks
Food & Snacks

Kayla was awesome and very thorough in her vetting of candidates. She understood our brief as we were looking for candidates and helped to weed through those who were not a good fit for the role. 

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Thomas Frisch

Chief People Officer at IJW Whiskey

Beer, Wine & Spirits
Beer, Wine & Spirits

“The team worked quickly and efficiently to find a unique position.”

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Kim Nguyen

VP of Supply Chain at Lallemand

Beer, Wine & Spirits
Beer, Wine & Spirits

Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

poppi-testimonial

Shashank Gaur

VP of Product Technology & Innovation

Non-Alcoholic Beverages
Non-Alcoholic Beverages

The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company. 

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Jeremy Schulman

Regional Business Manager - Foodservice

Food & Snacks
Food & Snacks

Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!

coppali-testimonail

Blake T. Bermingham

Supply Chain Manager

Beer, Wine, & Spirits
Beer, Wine, & Spirits

Very simplistic process finding the right role for the right candidate...keep up the great work! 

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Don Stohrer Jr.

CEO, Arla Foods USA

Food & Snacks
Food & Snacks

“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

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