James Cornell

VP of Business Development, Wine & Spirits

james-cornell

With over two decades of experience in hospitality and premium beverage sales, James Cornell has built a career defined by strategic leadership, brand building, and a passion for people.

Meet James Cornell

For over a decade, James thrived at Southern Glazer’s Wine & Spirits, where he specialized in fine wine and luxury spirits. Beginning as a Sales Consultant, he quickly rose to Strategic Spirits Sales Manager for Florida before becoming Director of the Craft Collection portfolio, overseeing artisanal brands and driving statewide growth.

James’ career also includes hands-on entrepreneurial leadership, having owned and operated bars and led large-scale hospitality operations across the country. This blend of corporate expertise and real-world ownership experience gives him a unique perspective on recruiting leadership for business development and team success.

Today, James brings that same drive and people-first philosophy to Protis Global, where he connects top talent with the right opportunities. For him, sales is not about a transaction—it’s about creating meaningful, lasting relationships that open doors and fuel growth.

At his core, Jay is fueled by one simple passion: people. Whether supporting colleagues, developing talent, or cultivating relationships, he thrives when he’s helping others succeed.

James holds a Bachelor’s degree in Social Work from the University of Cincinnati.

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America's Best Recruiters

Top 250 Firms of 2025

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