TUESDAY TRENDS – MARKETING

Protis Global

Trends come and go. Some stick, some don’t. Trends are only trending until… well… until they’re not. In which case, we then all have new trends to talk about. Trending topics are always a major point of discussion amongst us at Protis Global. We love to share articles and information about the latest and greatest and predict whether it’s here to stay or a short-lived wave.

So the question is, why do we pay any mind to them at all?

The short answer is, because you have to know the industry you’re operating in.  PAY ATTENTION AND DO YOUR DUE DILIGENCE. Exposure and knowledge is the only way to know what is a fad and what is an advance or advantage.

Wouldn’t more benefit come from betting on what is 100% known and sticking to the plan?

First of all, it’s not a bet if its 100% certain and we all know nothing in business is 100%. You have to be responsive in your industry just to stay alive in today’s fast-paced business environment and being cognizant of trends are a part of that mindfulness.  

This week we’ll be talk about a couple of marketing trends that are DEFINITELY here to stay.

First up, we’re going to have a quick chat about SEO.

SEO, as i’m sure you know, stands for “search engine optimization.”

Essentially it  is the strategy behind the order at which you’re aiming for your content/company to appear when searched on a major search engine platform.

Of course when you are searching for a specific company, the aim is to ensure your company shows up first — this is not as easy as some thing. The marketplace is hyper-competitive. The real strategy and mechanization of process lies in associated terms. Via SEO you also want to ensure that certain phrases and words that are associated with your industry, company, and functionality yield your name when searched in any major search engine – obviously GOOGLE is the one to put most of your focus on (in our opinion).  The idea is to be associated with the right phrases and words and to show up on the FIRST page of results.

There are key decisions involved in choosing and executing a strong SEO strategy. There are many metrics and goals to base your strategy on. I wouldn’t say that there is one method that reigns supreme. SEO happens at all levels. Consider SEO guidance or consultation when you are building any aspect of your online presence. Whether you are creating content, building a website, or organizing your social media blogging verbiage, SEO should be at the forefront of your strategy.  

Ultimately, you don’t want to be sloppy or take short cuts with your SEO. Google is quite smart and it will sniff out bad content and poor strategies used to “shortcut” the algorithm. It will also ding you pretty hard once it catches you. (And it will always eventually catch you!)

And the second major trend that i’m sure most of you have noticed in the last couple of years is INFLUENCER MARKETING.

Influencer marketing is marketing via influencers. THE END THANK YOU FOR COMING TO OUR TEDTALK.

Okay we’re kidding… kind of. Technically it IS that simple, but there is strategy behind it.

An influencer is any person (and honestly, animal too at this point) who garners a following online, most commonly on a social media platform. These influencers have an established fan-base and brand already which is what influencer marketing is attempting to leverage. A brand is a non-human entity. An influencer can help humanize the brand. The key is to choose an influencer with fan base demographics that align with who you are targeting in the marketing campaign.

A few things we suggest you keep in mind when getting into influencer marketing:

  1. There are many ways for you to partner with an influencer. Consider partnering for a campaign instead of just one post.
  2. Find influencers with a medium-sized follower count who may not be monetizing his or her platform yet. This will give you some negotiation power and perhaps facilitate a more organic interaction.
  3. RESEARCH. You are aligning someone with your brand. Make sure you know everything there is to know about them. The goal is to mitigate the risk of your influencer having a major scandal or drama that can negatively affect your brand.
  4. Interview and get to know your influencers! They are ultimately going to be an extension and ambassador for your brand. Get to know them, spend sometime developing an actual relationship with them. It cuts down chances of a miscommunication and builds trust and loyalty.

Alright that’s all folks! Do you want to know more about any of the topics we covered today? Let us know! Comment here or hit us up on our socials and let us know what you think and what you want to hear more of!

]]>

Our Impact

In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

Frame 1000004239-May-16-2024-12-16-32-9170-PM

9,395

First Round Interviews

Frame 1000004239-May-16-2024-12-17-23-0672-PM

3,000+

Total Placements

Frame 1000004239-May-16-2024-12-18-06-3937-PM

47%

Diversity Placements

Frame 1000004239-May-16-2024-12-18-38-1485-PM

$700M

Economic Impact

zz-logo

Brent Albertson

CEO, Zing Zang LLC

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

mark-anthony-brewing-1-1

Colin Nolan

Executive Vice President, Mark Anthony Brewing Inc.

Beer, Wine & Spirits
Beer, Wine & Spirits

“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

Glass_House_Brands_Inc__Glass_House_Brands_Reports_Record_Second

Hilal Tabsh

Chief Revenue Officer, Glass House Brands

Cannabis
Cannabis

“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

bespoke-logo

Peter Iglesias

Chief Executive Officer, Bespoken Spirits

Beer, Wine, & Spirits
Beer, Wine, & Spirits

“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

Zevia new logo

Soley Van Lokeren

SVP, People

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

vitamin_logo-4

Brian Kuz

Chief Sales Officer

Food & Snacks
Food & Snacks

“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

poppi-testimonial

Chris Hall

CEO, poppi

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

spindrift-logo

Chad Palma

President of Sales, Spindrift

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

mark-anthony-brewing-1-1

John Sacksteder

President, Mark Anthony Brewing Inc

Beer, Wine & Spirits
Beer, Wine & Spirits

“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

arla-testimonial

Kathleen Hutchison

Senior National Account Manager at Arla Foods

Food & Snacks
Food & Snacks

Kayla was awesome and very thorough in her vetting of candidates. She understood our brief as we were looking for candidates and helped to weed through those who were not a good fit for the role. 

ijw-testimonial

Thomas Frisch

Chief People Officer at IJW Whiskey

Beer, Wine & Spirits
Beer, Wine & Spirits

“The team worked quickly and efficiently to find a unique position.”

lallemand-testimonial

Kim Nguyen

VP of Supply Chain at Lallemand

Beer, Wine & Spirits
Beer, Wine & Spirits

Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

poppi-testimonial

Shashank Gaur

VP of Product Technology & Innovation

Non-Alcoholic Beverages
Non-Alcoholic Beverages

The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company. 

arla-testimonial

Jeremy Schulman

Regional Business Manager - Foodservice

Food & Snacks
Food & Snacks

Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!

coppali-testimonail

Blake T. Bermingham

Supply Chain Manager

Beer, Wine, & Spirits
Beer, Wine, & Spirits

Very simplistic process finding the right role for the right candidate...keep up the great work! 

arla-logo

Don Stohrer Jr.

CEO, Arla Foods USA

Food & Snacks
Food & Snacks

“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

Need Top CPG Talent?

Whether you're hiring or job-seeking, we've got you covered.