SOCIAL MEDIA ACCOUNTS TO FOLLOW WHEN YOU’RE BUILDING A BUSINESS WITH TIES TO CANNABIS BEAUTY

Protis Global

Social media can be and has been an essential tool for companies and products in the cannabis industry.

We’ve said it time and time again: the cannabis industry is booming. The acceleration of growth has yet to slow down and it seems the possibilities and uses of this plant are continuously expanding. Cannabis’ healing, restorative, and anti-inflammatory properties have made it a quintessential component in the world of wellness. These same properties are now increasingly prevalent in the world of beauty. We are seeing more and more CBD-based beauty products and companies as time goes on and we are sure they are here to stay.

Now is the time to infiltrate this space. So let’s talk about social media and how it relates to your new business. By now we all know what social media is, how it works, and why it is important. When you are starting a new business or growing your business’ social media presence, it’s important to prioritize high quality content and interactions. By no means is social media a great place to take a quality OVER quantity approach. The key is to prioritize, both, quality and quantity in a manner than leads to CONSISTENCY.

We know that a company’s social media presence matters whether your business is B2C or B2B. Social media, for many of us, may be the first point of interaction and exposure to your company.

We know that it’s crucial to your social media presence to put out consistent and cleverly curated content that represents your company’s culture, mission, and brand. 

Beauty products live on social media. Influencers. Reviews. Youtube celebs. People care. Formulas, packaging, etc change. Exposure to lux. Association is MAJOR here. 

We know that it all seems easier said than done. Social media takes time! 

Besides content, the other important part of social media that is less talked about is the imperative nature of your social media INTERACTIONS.

Interactions are what build relationships on social media. It’s the “social” part of the platform. Interacting with business and people who are aligned with your company gives you the opportunity to be seen by account holders who could be your potential future clients. At the least, it helps you build your brand. These interactions should be curated and on brand. This is a chance to be associated with products, companies, and people who you deem valuable and aligned with your messaging.

This is one of the many reasons why who you follow is just as important as who follows you. 

BUT WE GET IT – Social media can be intimidating! There are so many accounts and so many genres of content. 

Each industry has its own set of influencers and power players that, in general, it’s key to pay attention to. We spoke to Romina Nabhen, of LATAM Business Development and our resident beauty and luxury expert, and compiled a list of who we think you should be following if you’re building your business in cannabis beauty.

  • It is key to follow anyone you see as a competitor
  • Follow industry leaders. You are looking for leaders that lead the way you want to. These leaders are not necessarily the people deemed “most successful” in magazines. 
  • Here are some of the companies Romina suggests you keep an eye out for!
    • CANNUKA (@cannuka)
    • CBD DAILY (@cbddaily.official)
    • LEEF (@leef_organics)
    • HERBIVORE (@herbivorebotanicals)
    • SAINT JANE (@saintjanebeauty)
    • KIEHL’S (@kiehls)
    • LORD JONES (@thelordjones)
    • THE CBD SKINCARE CO. (@cbd_skincare_company)
    • CBD FOR LIFE (@cbdforlife)
    • POPULUM (@getpopulum)
    • ILDI PEKAR (@ildipekarspa)
    • MAZZ HANNA (@mazzhanna)
    • KANA (@kana_bbeauty)
    • MYADERM (@myaderm)
    • VERTLYBALM (@vertlybalm)

Did any of your favorite companies make the cut? Are there any accounts you feel like we left out! We want to know! Reach out to Trisha Patel, our Marketing Specialist, at tpatel@staging.protis-global.flywheelsites.com and let her know who else we need to follow or Romina Nabhen at rnabhen@staging.protis-global.flywheelsites.com!

Our Impact

In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

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9,395

First Round Interviews

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3,000+

Total Placements

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47%

Diversity Placements

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$700M

Economic Impact

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Brent Albertson

CEO, Zing Zang LLC

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Non-Alcoholic Beverages

“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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Colin Nolan

Executive Vice President, Mark Anthony Brewing Inc.

Beer, Wine & Spirits
Beer, Wine & Spirits

“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

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Hilal Tabsh

Chief Revenue Officer, Glass House Brands

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“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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Peter Iglesias

Chief Executive Officer, Bespoken Spirits

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Beer, Wine, & Spirits

“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

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Soley Van Lokeren

SVP, People

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Non-Alcoholic Beverages

“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Brian Kuz

Chief Sales Officer

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“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

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Chris Hall

CEO, poppi

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“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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Chad Palma

President of Sales, Spindrift

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Non-Alcoholic Beverages

“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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John Sacksteder

President, Mark Anthony Brewing Inc

Beer, Wine & Spirits
Beer, Wine & Spirits

“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Thomas Frisch

Chief People Officer at IJW Whiskey

Beer, Wine & Spirits
Beer, Wine & Spirits

“The team worked quickly and efficiently to find a unique position.”

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Kim Nguyen

VP of Supply Chain at Lallemand

Beer, Wine & Spirits
Beer, Wine & Spirits

Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

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Shashank Gaur

VP of Product Technology & Innovation

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Non-Alcoholic Beverages

The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company. 

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Jeremy Schulman

Regional Business Manager - Foodservice

Food & Snacks
Food & Snacks

Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!

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Blake T. Bermingham

Supply Chain Manager

Beer, Wine, & Spirits
Beer, Wine, & Spirits

Very simplistic process finding the right role for the right candidate...keep up the great work! 

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Don Stohrer Jr.

CEO, Arla Foods USA

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“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

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