Based on a recipe developed in the early eighties and first launched in 1987, Red Bull created its own product category: energy drinks.
Today it’s a global phenomenon, employing more than 12,500 people across 170 countries.
Exceptional global sales developments are the reason behind Red Bull’s continued sales growth. But growth of this scale (+10% in the US alone in 2020) doesn’t happen by itself. It takes good people. And good people tend to know good people.
When Protis Global first began working with Red Bull it was a $750 million business. It was a lifestyle brand seeking to expand in the retail sector.
