Keeping Cultural Consistency to Protect Brand Integrity
We stepped into the arena ready to ignite Red Bull’s ambitions. Our first move? A strategic overhaul of their hiring process, trimming it down to an impressively efficient average of 3 interviews per hire. This allowed Red Bull to bypass the turbulence of a protracted recruitment cycle, saving them precious time and resources.
We immersed ourselves in the Red Bull ethos, understanding their culture, their mission, and their vision. This deep dive enabled us to attract candidates who were more than just qualified – they were Red Bull material, ready to contribute to the brand’s audacious goals.
In the case of Red Bull, we needed talent who possessed strong analytic skills — but were not too rigid. This would signal a functional shift and maintain cultural consistency.