Brewing Success Through Masterful Talent Infusion

Partnering with Guayaki, the iconic Yerba Mate brand, Protis Global delivered exceptional talent solutions, propelling the brand’s regional growth and market dominance. 

Brewing Success Through Masterful Talent Infusion

Partnering with Guayaki, the iconic Yerba Mate brand, Protis Global delivered exceptional talent solutions, propelling the brand’s regional growth and market dominance. 

Key Results
  • Successfully placed regional, director-level, and key account roles.
  • Enhanced market positioning with skilled analytics and category managers.
  • Contributed to a $125M growth trajectory with potential for $50-$100M more.
Immediate Impact
  • Improved retailer understanding and placement of Guayaki products.
  • Strengthened leadership team with former Red Bull executives.
  • Accelerated expansion in the Northeast, Midwest, and West Coast regions.
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Background - Elevating Guayaki’s Market Position

Guayaki, a leading Yerba Mate tea brand, sought Protis Global’s expertise to fill critical roles across the Northeast, Midwest, and West Coast. With a strong presence among college students, Guayaki needed talent to sustain and expand its growth trajectory.

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Challenge – Navigating the Energy Category

Recognizing the saturated energy drink market, Protis Global advised Guayaki on strategic talent acquisition to differentiate their Yerba Mate product. We focused on roles that would enhance their market positioning and operational effectiveness.

Our Work?

We placed regional, director-level, and key account roles, bringing in experienced professionals, including former Red Bull executives. Additionally, we identified and recruited analytics and category managers to support retail positioning and maximize product placement.

We placed regional, director-level, and key account roles, bringing in experienced professionals, including former Red Bull executives. Additionally, we identified and recruited analytics and category managers to support retail positioning and maximize product placement.

Guayaki Berry Lemonade

Solution – Driving Growth with Strategic Talent

Our placements enabled Guayaki to secure a stronger foothold in key regions, significantly improving their operational and market performance.

With enhanced leadership and specialized roles, Guayaki’s business grew to over $125 million in the U.S. market, with projections of an additional $50-$100 million growth in the next 12 to 24 months.

By aligning the right talent with their strategic goals, Guayaki successfully navigated market challenges, optimized product placement, and sustained its rapid growth, solidifying its presence as a major player in the beverage industry.

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