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The Rise of Low- and No-Alcohol Beverages

The rise of low- and no-alcohol beverages has been a recent trend that has been gaining popularity.

With the increased focus on health and wellness, consumers are seeking beverages that are low in alcohol content, low in calories, and low in sugar. The wine and spirits industry has taken note of this trend and has responded by offering a variety of low- and no-alcohol beverages. 

The trend towards these beverages is not just a passing fad. In this article, we will explore the reasons behind the rise in this trend and its benefits. 

Reasons behind the rise of low- and no-alcohol beverages

There are several reasons behind the rise of low- and no-alcohol beverages. Firstly, health and wellness have become a priority for many consumers. People are becoming more health-conscious and are looking for ways to reduce their alcohol intake. Secondly, people are also becoming more mindful of their calorie and sugar intake. Low- and no-alcohol beverages offer a healthier alternative to traditional alcoholic beverages. 

Furthermore, the trend is also driven by changing social attitudes towards alcohol. In the past, alcohol was seen as an essential part of socializing and celebrations. However, today, people are choosing to socialize and celebrate without it. This has led to an increased demand for low- and no-alcohol beverages. 

Benefits of low- and no-alcohol beverages

There are several benefits of low- and no-alcohol beverages. Firstly, they offer a healthier alternative to traditional alcoholic drinks. They can be lower in calories and sugar, making them a better option for those who are looking to maintain a healthy lifestyle.

Secondly, they are more inclusive. They can be enjoyed by those who are not able to or choose not to consume alcohol. This makes them an excellent option for social gatherings where people of all ages and lifestyles are present. 

Thirdly, many people now choose alternate low- and no-alcohol beverages versus traditional alcoholic drinks as a way to reduce their overall alcohol consumption. This is known as “mindful drinking” and is becoming increasingly popular among consumers. By alternating between low- and no-alcohol beverages and traditional cocktails, consumers can still enjoy the taste and experience of a cocktail while reducing their alcohol intake.

Up-and-coming low- and no-alcohol beverage companies

Up-and-coming low- and no-alcohol beverage companies have taken note of this trend and are staying competitive with traditional alcoholic beverage brands. A great example is Athletic Brewing. They use an innovative, proprietary method of brewing beer without alcohol, creating a lineup of non-alcoholic craft beers that don’t compromise on taste. Due to their proprietary brewing process, they continue to win numerous awards when up against full-strength beers.

Another noteworthy company is Spiritless, a distilled non-alcoholic spirit for bourbon cocktails. Their proprietary reverse distillation process led them to be named the Best Non-Alcoholic Spirit and to win a gold medal in the second annual L.A. Spirits Awards. Their non-alcoholic spirit also caught the attention of the Today Show hosts and were featured on the show.

Conclusion

In conclusion, the rise of low- and no-alcohol beverages is a trend that is here to stay. The products on the market offer a variety of options to cater to the changing tastes and preferences of consumers who are looking for healthier, more inclusive, and versatile beverage options.

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CEO, Zing Zang LLC

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“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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Executive Vice President, Mark Anthony Brewing Inc.

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Chief Revenue Officer, Glass House Brands

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“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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Chief Executive Officer, Bespoken Spirits

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Soley Van Lokeren

SVP, People

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“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Chief Sales Officer

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CEO, poppi

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“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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President of Sales, Spindrift

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“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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President, Mark Anthony Brewing Inc

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“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Senior National Account Manager at Arla Foods

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Kayla was awesome and very thorough in her vetting of candidates. She understood our brief as we were looking for candidates and helped to weed through those who were not a good fit for the role. 

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Chief People Officer at IJW Whiskey

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VP of Supply Chain at Lallemand

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Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

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