The-Rise-of-Low-and-No-Alcohol-Beverages-Blog-May-2023-1 The-Rise-of-Low-and-No-Alcohol-Beverages-Blog-May-2023-1

The Rise of Low- and No-Alcohol Beverages

The rise of low- and no-alcohol beverages has been a recent trend that has been gaining popularity.

With the increased focus on health and wellness, consumers are seeking beverages that are low in alcohol content, low in calories, and low in sugar. The wine and spirits industry has taken note of this trend and has responded by offering a variety of low- and no-alcohol beverages. 

The trend towards these beverages is not just a passing fad. In this article, we will explore the reasons behind the rise in this trend and its benefits. 

Reasons behind the rise of low- and no-alcohol beverages

There are several reasons behind the rise of low- and no-alcohol beverages. Firstly, health and wellness have become a priority for many consumers. People are becoming more health-conscious and are looking for ways to reduce their alcohol intake. Secondly, people are also becoming more mindful of their calorie and sugar intake. Low- and no-alcohol beverages offer a healthier alternative to traditional alcoholic beverages. 

Furthermore, the trend is also driven by changing social attitudes towards alcohol. In the past, alcohol was seen as an essential part of socializing and celebrations. However, today, people are choosing to socialize and celebrate without it. This has led to an increased demand for low- and no-alcohol beverages. 

Benefits of low- and no-alcohol beverages

There are several benefits of low- and no-alcohol beverages. Firstly, they offer a healthier alternative to traditional alcoholic drinks. They can be lower in calories and sugar, making them a better option for those who are looking to maintain a healthy lifestyle.

Secondly, they are more inclusive. They can be enjoyed by those who are not able to or choose not to consume alcohol. This makes them an excellent option for social gatherings where people of all ages and lifestyles are present. 

Thirdly, many people now choose alternate low- and no-alcohol beverages versus traditional alcoholic drinks as a way to reduce their overall alcohol consumption. This is known as “mindful drinking” and is becoming increasingly popular among consumers. By alternating between low- and no-alcohol beverages and traditional cocktails, consumers can still enjoy the taste and experience of a cocktail while reducing their alcohol intake.

Up-and-coming low- and no-alcohol beverage companies

Up-and-coming low- and no-alcohol beverage companies have taken note of this trend and are staying competitive with traditional alcoholic beverage brands. A great example is Athletic Brewing. They use an innovative, proprietary method of brewing beer without alcohol, creating a lineup of non-alcoholic craft beers that don’t compromise on taste. Due to their proprietary brewing process, they continue to win numerous awards when up against full-strength beers.

Another noteworthy company is Spiritless, a distilled non-alcoholic spirit for bourbon cocktails. Their proprietary reverse distillation process led them to be named the Best Non-Alcoholic Spirit and to win a gold medal in the second annual L.A. Spirits Awards. Their non-alcoholic spirit also caught the attention of the Today Show hosts and were featured on the show.

Conclusion

In conclusion, the rise of low- and no-alcohol beverages is a trend that is here to stay. The products on the market offer a variety of options to cater to the changing tastes and preferences of consumers who are looking for healthier, more inclusive, and versatile beverage options.

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Brent Albertson

CEO, Zing Zang LLC

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“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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Colin Nolan

Executive Vice President, Mark Anthony Brewing Inc.

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“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

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Hilal Tabsh

Chief Revenue Officer, Glass House Brands

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“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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Peter Iglesias

Chief Executive Officer, Bespoken Spirits

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“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

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Soley Van Lokeren

SVP, People

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“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Brian Kuz

Chief Sales Officer

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“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

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Chris Hall

CEO, poppi

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“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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Chad Palma

President of Sales, Spindrift

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“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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John Sacksteder

President, Mark Anthony Brewing Inc

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“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Kathleen Hutchison

Senior National Account Manager at Arla Foods

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Kayla was awesome and very thorough in her vetting of candidates. She understood our brief as we were looking for candidates and helped to weed through those who were not a good fit for the role. 

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Thomas Frisch

Chief People Officer at IJW Whiskey

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“The team worked quickly and efficiently to find a unique position.”

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Kim Nguyen

VP of Supply Chain at Lallemand

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Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

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Shashank Gaur

VP of Product Technology & Innovation

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The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company. 

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Regional Business Manager - Foodservice

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Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!

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Blake T. Bermingham

Supply Chain Manager

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Very simplistic process finding the right role for the right candidate...keep up the great work! 

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Don Stohrer Jr.

CEO, Arla Foods USA

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“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

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