How to Build a Top Hiring Brand

Attracting and retaining top talent is crucial for business success.


A strong hiring brand can be a game-changer, setting your company apart and creating a magnetic pull for the best and brightest. With over 25 years in the executive recruiting industry, we have seen successful CPG brands that not only attract top talent but retain them for the long haul.

Here are nine winning strategies that you can incorporate into your hiring brand.


Define Your Brand Identity

Before you can attract top talent, you need to know who you are as a company. Define your brand identity by understanding your values, mission, and vision. What sets your CPG company apart? What do you stand for, or what we refer to as your North Star? A clear and compelling brand identity forms the foundation of a magnetic hiring brand.

Create an Innovative Culture

Top talent seeks companies that embrace diversity in thought and perspective because it leads to growth and learning. Build a workplace culture that values differences and fosters innovation and creativity. Highlight your commitment to diverse hiring practices to potential team members by showcasing employee testimonials, diversity initiatives, and any partnerships or programs that promote a diverse group of individuals.

Showcase Growth Opportunities

Top talent is often ambitious and seeks continuous growth. Demonstrate the growth opportunities within your organization, whether through career development programs, mentorship initiatives, or a clear promotion path. A transparent and well-defined growth trajectory is a powerful magnet for ambitious professionals.


Emphasize Flexibility

In a world that is constantly connected, individuals are focused on leading healthy lifestyles. This may look different from one person to another. It could be that they can work remotely on a day that they have a doctor’s appointment. For others, it is a flexible work schedule that allows them to manage their family obligations easily.

Highlight your company’s commitment to a healthy lifestyle through flexible work hours, remote work options, and wellness programs. This not only attracts talent but also contributes to employee satisfaction and retention.

Communicate Your Values Authentically

A strong hiring brand is built on authenticity. Clearly communicate your company’s values, mission, and vision in a way that emotionally connects with potential team members. Share real stories from employees who embody these values, providing a genuine glimpse into your brand culture. Authenticity builds trust and establishes an emotional connection with potential candidates.

Leverage Employee Advocacy

Your current employees are your best brand ambassadors. Encourage and empower them to share their experiences on social media platforms. Positive testimonials and engaging content from your team members can go a long way in creating a positive perception of your company and the work environment. Consider implementing an employee advocacy program to amplify your brand message.

Utilize Technology and Social Media

In the digital age, a strong online presence is vital for attracting top talent. Utilize social media platforms to promote your company culture, values, and achievements. Leverage that latest technology for a seamless and user-friendly application process, giving candidates a positive first impression of your organization.

Invest in Professional Development

Top talent is always seeking opportunities to enhance their skills. Highlight your commitment to professional development by offering training programs, workshops, and educational resources. This not only attracts skilled professionals but contributes to the continuous improvement of your workforce.


Highlight Community Involvement

In an era where social responsibility is valued more than ever, emphasize your company’s community involvement. Is your company LEED certified? Do you emphasize in your Operational plan? Everything from community outreach programs to ethical business practices, showing your commitment to making a positive impact in the world can attract candidates who align with these values.


Building a strong hiring brand in the CPG industry involves a strategic blend of a clearly defined vision of your North Star and living it. By crafting a compelling narrative that communicates your company’s values and mission, you can attract and retain the top talent that will attract and keep the right people to your organization. It’s not just about finding the right people, but creating an environment where they thrive and contribute to the success of your organization. 

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