3 Tips to Stand Out as an Innovator

The age-old debate between valuing experience and embracing fresh perspectives has found a new narrative.


Hiring brands are now seeking candidates who can offer a unique mix of both, recognizing the large impact these qualities can have on driving innovation and sustained success. 


The Goldilocks Zone

In the competitive CPG industry, finding the right balance between seasoned industry veterans and innovative thinkers is akin to discovering the Goldilocks Zone in the universe – not too hot, not too cold, but just right. Candidates with a harmonious blend of experience and fresh perspectives create a powerful synergy that can transform a business. 

Experience brings with it a wealth of industry knowledge, insights into market trends, and a deep understanding of the intricacies of the business. On the flip side, fresh perspectives infuse vitality and innovative thinking, challenging the status quo and driving transformative change. 

So how can a candidate strike the perfect balance? 


Tips for Candidates

Your industry insights and innovative approach tell a compelling story to a potential hiring brand. Here are three tips on how to achieve this in the interview process: 

1. Craft a Compelling Narrative on Your Resume

Highlight specific instances where your experience has had a significant impact or where your fresh perspective has challenged and improved existing ways of doing business. Use quantifiable achievements to highlight the tangible impact of your strengths. When the impact of your work can be shown in a quantifiable way, you demonstrate success. By showcasing examples of new processes, new tool implementations, etc., you highlight that you have a fresh and innovative approach. 

2. Tailor Your Interview Responses

During interviews, artfully weave stories of how your experience equipped you to navigate industry challenges while showcasing your innovative mindset. This shows that you can identify opportunities for growth and evolution and you have demonstrated success in doing so. 

3. Be Authentic in Your Interview

Embrace your individuality. Authenticity resonates with hiring managers. Clearly articulate how your blend of experience and innovation sets you apart and contributes to a holistic and forward-thinking approach. 

Let’s consider a response to a common interview question. If you are asked about a challenging project you have worked on and how you approached it, you could respond something like this: 

“In a previous role, we had a tough project that we needed to complete with an urgent deadline. I leaned on my experience in project management to keep things on track and meet the demanding deadlines. At the same time, I brought in some new tools and strategies to make everything run smoother. By sticking to what worked and trying out new tools, we were able to meet the deadline and started using the new tools for every project like it, which improved our delivery time by 15%” 


Hiring managers are on the lookout for candidates who not only bring a robust understanding of industry dynamics but also demonstrate a commitment to continuous improvement and adaptability. 

As the CPG industry continues to evolve, the demand for skilled professionals – those who seamlessly integrate experience with innovation will only intensify. The ability to navigate this delicate balance will not only secure a coveted position within the organization but also position you as a catalyst for change and growth. 

Candidates who recognize the value of their unique mix and can effectively communicate it will not only find themselves in high demand but will also play a pivotal role in shaping the future of the CPG industries. 

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