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Behavioral Interviews: The Key To Identifying CPG Top Talent

Hiring the right talent can be a challenge. Behavioral interviews offer a powerful method for uncovering soft skills and cultural fit. By focusing on how candidates have handled past situations, you can gain insights into their problem-solving abilities, adaptability, communication skills, and alignment with company values. This approach goes beyond technical skills and helps you identify the candidates who will thrive in your organization. 

Let’s explore how to leverage behavioral interviews to identify top talent, predict future performance, and train hiring managers for effective interviewing. 

Leveraging Behavioral Interviews to Uncover Soft Skills and Cultural Fit 

Behavioral interviews excel at revealing soft skills and assessing cultural fit, which are often the key determinants of success in a role. 

Understanding the Importance of Soft Skills 

Soft skills, such as communication, teamwork, and leadership, play a critical role in an team member’s success. Candidates with soft skills can navigate complex social dynamics, lead teams through challenges, and communicate effectively with colleagues and clients. These skills often differentiate good team members from great ones. 

 Behavioral interviews are effective at assessing soft skills because they require candidates to provide specific examples of how they’ve demonstrated these skills in the past. 

Instead of asking, “Are you a good communicator?” a behavioral interview might ask, “Describe a time when you had to explain a complex concept to someone unfamiliar with it. How did you approach it?” 

Assessing Cultural Fit 

Cultural fit is just as important as soft skills. Team members who align with the company’s values and culture are more likely to stay long-term and contribute positively to the team. Behavioral interviews can help assess cultural fit by asking questions that reveal a candidate’s values, work style, and preferences. 

For example, you might ask, “Tell me about a time when you disagreed with a team member. How did you handle the situation?” The response provides insight into their conflict resolution style and how well they’ll fit into your company’s culture. 

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Using Behavioral Interviews to Predict Future Performance 

Behavioral interviews offer more than just a glimpse into past behavior—they help predict future performance. The underlying principle is simple: past behavior is the best predictor of future behavior. Understanding how a candidate has handled situations in the past gives you valuable insights into how they might handle similar situations in your organization. 

Structuring Behavioral Interview Questions 

To predict future performance effectively, structure your behavioral interview questions to elicit detailed, specific responses. The STAR method—Situation, Task, Action, Result—is a popular framework for crafting these questions: 

  • Situation: Ask the candidate to describe a specific situation they were involved in.
  • Task: Have them explain the task they were responsible for in that situation.
  • Action: Probe for the specific actions they took to address the task.
  • Result: Finally, ask about the outcome of their actions.

For example, you could ask, “Tell me about a time when you had to manage a project with a tight deadline. What was the situation, what task were you responsible for, what actions did you take, and what was the result? 

This structure encourages candidates to provide concrete examples, revealing their competencies and potential for future success. 

Identifying High-Potential Candidates 

High-potential candidates perform well in their current roles and have the capacity to grow into more challenging positions. Behavioral interviews can help identify these individuals by revealing their learning agility, adaptability, and resilience. 

For instance, asking, “Describe a time when you had to learn something quickly to solve a problem. How did you go about it, and what was the outcome?” provides insight into a candidate’s ability to adapt and grow—key traits of high-potential team members. 

How to Train Hiring Managers for Effective Behavioral Interviewing 

Behavioral interviews are powerful, but their effectiveness depends on the interviewer’s skills. Hiring managers must be well-trained to conduct these interviews effectively, ensuring they ask the right questions and accurately interpret the responses. 

Providing Comprehensive Training 

Training should cover the basics of behavioral interviewing, including the STAR method, how to structure questions, and how to avoid common pitfalls like leading questions or unconscious bias. Role-playing exercises are particularly effective in helping hiring managers practice these skills in a controlled environment. 

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Developing a Consistent Interview Framework 

To ensure consistency across the hiring process, develop a standardized interview framework that all hiring managers can follow. This framework should include a set of core behavioral questions that align with the company’s values and the specific competencies required for the role. Standardizing the interview process reduces bias and ensures that all candidates are evaluated on the same criteria. 

Emphasizing Active Listening 

Active listening is a pivotal skill for any interviewer. Hiring managers need to stay fully engaged in the conversation, pick up on subtle cues, and ask follow-up questions that probe deeper into the candidate’s responses. Training should emphasize the importance of active listening and provide techniques for improving this skill, such as taking notes and summarizing the candidate’s answers to ensure understanding. 

Mitigating Unconscious Bias 

Unconscious bias can impact the hiring process, leading to decisions based on personal preferences rather than objective criteria. Training programs should include strategies for mitigating bias, such as structured interviews, diverse interview panels, and using data-driven assessments to complement behavioral interviews.  

Elevating Your Hiring Process with Behavioral Interviews 

Behavioral interviews provide a structured and insightful approach to identifying top talent. By focusing on real-life examples, these interviews help you uncover the soft skills and cultural fit that are crucial for long-term success. With the right training and frameworks, hiring managers can effectively use behavioral interviews to predict future performance and build a high-performing, culturally aligned team. 

Conclusion 

Incorporating behavioral interviews into your hiring process can lead to more informed decisions, ultimately helping your organization attract and retain top talent. When done right, these interviews can set your company apart, ensuring you not only find candidates with the right technical skills but also those who will thrive in your unique environment. 

If you’re looking to refine your hiring strategy or need guidance on implementing behavioral interviews, our team at Protis Global is here to help. We specialize in identifying and recruiting top talent that aligns with your company’s values and long-term goals. Let’s connect and discuss how we can support your hiring needs. 

Our Impact

In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

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Brent Albertson

CEO, Zing Zang LLC

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“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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Colin Nolan

Executive Vice President, Mark Anthony Brewing Inc.

Beer, Wine & Spirits
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“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

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Hilal Tabsh

Chief Revenue Officer, Glass House Brands

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“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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Peter Iglesias

Chief Executive Officer, Bespoken Spirits

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“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

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Soley Van Lokeren

SVP, People

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“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Brian Kuz

Chief Sales Officer

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“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

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Chris Hall

CEO, poppi

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“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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Chad Palma

President of Sales, Spindrift

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“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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John Sacksteder

President, Mark Anthony Brewing Inc

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“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Kathleen Hutchison

Senior National Account Manager at Arla Foods

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Kayla was awesome and very thorough in her vetting of candidates. She understood our brief as we were looking for candidates and helped to weed through those who were not a good fit for the role. 

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Thomas Frisch

Chief People Officer at IJW Whiskey

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“The team worked quickly and efficiently to find a unique position.”

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Kim Nguyen

VP of Supply Chain at Lallemand

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Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

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Shashank Gaur

VP of Product Technology & Innovation

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The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company. 

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Jeremy Schulman

Regional Business Manager - Foodservice

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Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!

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Blake T. Bermingham

Supply Chain Manager

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Very simplistic process finding the right role for the right candidate...keep up the great work! 

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Don Stohrer Jr.

CEO, Arla Foods USA

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“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

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