Igniting Growth Through Targeted Talent Acquisition

Igniting Growth Through Targeted Talent Acquisition

Key Results
  • Successfully hired 6 key positions: Field Sales & Marketing Managers in NJ/CT, MN, and MA; Digital Marketing Manager; Project Manager; and a Market Development Representative in TN.
Immediate Impact
  • These strategic hires allowed Wherehouse to expand their product reach from the dispensary channel to more mainstream retail markets.
  • Professionalized the sales force, positioning Wherehouse as leaders with sales professionals knowledgeable in both cannabis and the retail space, facilitating new distribution channels.
  • Enhanced brand recognition in local markets, surpassing competitors who, despite geographical ties, lacked the consistency in potency that Wynk offers.
Wynk Seltzer Experience Pack

Building a Strong Partnership

Our partnership with Wynk began with a close collaboration with the Head of Sales and the CEO. Together, we focused on professionalizing their sales force for a new retail channel within emerging markets. Additionally, we supported roles on the marketing team, ensuring a comprehensive approach to their talent needs.

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Navigating Challenges and Advising

Understanding the complexities of the retail talent market, we provided detailed insights and advised on the best strategies to attract top candidates within a constrained compensation band. Our close collaboration with Wynk allowed us to understand their unique needs and the nuances of the new retail channels they were entering. 

Our Work 

We hired five key positions with an average candidate delivery time of 11.4 days, conducting an average of three interviews per role, and achieving an average time to hire of 35.8 days. This efficiency exceeded both our and industry standards. Importantly, we managed to fill all roles within a restricted compensation band, ensuring quality hires without exceeding budget constraints. 

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How Protis Global Transformed Wherehouse Beverage’s Talent Acquisition Strategy 

Maintaining a close partnership with Wynk, we ensured that we understood and met their needs by delivering quality candidates quickly. Our efficiency and effectiveness in hiring allowed Wherehouse to maintain momentum in their market expansion efforts, solidifying their presence in new markets. 

Delivering Strategic Solutions 

We successfully placed six critical roles, enabling Wherehouse to strengthen its market presence and operational efficiency. As a result, Wynk expanded into new markets, including Massachusetts and Tennessee, with the support of their newly hired sales force. The company’s portfolio grew, achieving new market distribution with products like Countdown Energy. 

Additionally, Wynk adjusted their retail pricing to better align with the price point of premium hard seltzers. This adjustment led to an increase in consumer trial and velocity throughout May. They also implemented production 2.0 across all markets, launched Countdown 50mg, introduced hemp-derived WYNK, and expanded sales into over 30 markets. 

The collaboration between Protis Global and Wynk demonstrates the power of strategic talent placement in driving market expansion, operational efficiency, and brand recognition. Through our efforts, Wynk continues to thrive in the competitive beverage market. 

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