Brewing Success Through Masterful Talent Infusion

In 2017, Mars Pet Care approached us with a critical need to diversify and elevate their marketing department. We identified and placed Gabrielle Wesley, who is now the CMO of Mars Wrigley. 

Brewing Success Through Masterful Talent Infusion

In 2017, Mars Pet Care approached us with a critical need to diversify and elevate their marketing department. We identified and placed Gabrielle Wesley, who is now the CMO of Mars Wrigley. 

Key Results
  • Successfully placed a senior brand marketer in Mars Pet Care's marketing department.
  • Gabrielle Wesley was promoted four times within seven years.
  • Wesley now serves as the CMO of Mars Wrigley, leading their marketing strategies.
Immediate Impact
  • Enhanced diversity of thought and background within Mars Pet Care’s marketing team.
  • Significant career growth for the placed candidate, reflecting the strategic fit and effectiveness of the hire.
  • Strengthened the client's market position through innovative and diverse marketing leadership.
Mars Petcare Lockup

Background - Elevating Diversity in Marketing Leadership

Mars Pet Care, now Mars Wrigley, came to us in 2017 with a significant need to infuse diversity and strategic expertise into their marketing department. They required a senior brand marketer who brought diversity of thought, background, and preferably gender or race to their organization.

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Challenge – Meeting a Unique Demand with Precision

We understood the importance of this search for Mars Pet Care’s business. Our team engaged deeply with the client to understand their specific needs and the critical impact of this role. We received clear guidance from HR and the hiring manager on the significance of this position, ensuring we were aligned with their goals.

The Protis Global team undertook a rigorous search process, presenting four highly qualified candidates. Our thorough vetting and understanding of the client’s requirements allowed us to recommend candidates who not only met but exceeded their expectations.

Our collaboration with Mars Pet Care was marked by clear communication and a shared vision for the role. We provided ongoing support and insights, ensuring the search process was smooth and efficient. Our ability to deliver a candidate who perfectly matched their needs exemplified our commitment to excellence.

Mars Petcare Packaging

Solution – Transformational Hire with Lasting Impact

The winning candidate was hired to run Mars Pet Care's entire cat food portfolio. Over the past seven years, she has been promoted four times, culminating in her current role as CMO of Mars Wrigley. This trajectory underscores the strategic value and exceptional fit of our placement.

Mars Pet Care has benefitted from her innovative leadership and diverse perspective. Her contributions have driven growth and enhanced the company’s market presence.

Through our partnership, Mars Pet Care has successfully achieved its goals of diversifying and strengthening their marketing leadership. Her rise to CMO is a testament to the impact of strategic talent infusion on business success.

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