Infusing Excellence into Lagunitas’ Unique Culture

Infusing Excellence into Lagunitas’ Unique Culture

Key Results
  • Successfully placed a Director of Taproom and Retail Operations in Petaluma.
  • Placed multiple key HR roles including recruiters, HR generalists, talent acquisition managers, and HR business partners.
  • Supported the integration of Lagunitas into the Heineken group while preserving its independent culture.
Immediate Impact
  • Strengthened Lagunitas’ HR team to support both its unique culture and its integration into the broader Heineken business.
  • Enabled Lagunitas to successfully navigate the challenges of acquisition while maintaining its identity as an independent craft brewery.
Lagunitas 8330
Building a Strategic Partnership 

What did we do to partner with the client?

Our partnership with Lagunitas Brewing Company began when Heineken acquired them, but chose to maintain their stand-alone business model. This decision was facilitated by the appointment of a CEO who had a strong relationship with Protis Global from his time at Heineken. This connection made it seamless for Protis to partner with Lagunitas during this critical transition period. 

From 2019 to 2022, we collaborated closely with Lagunitas to support their HR transformation. As Heineken placed an HR leader into Lagunitas, the need to revamp the overall people and culture component became apparent. Our goal was to ensure that the right HR team was in place to maintain Lagunitas’ independent spirit while integrating into the larger Heineken framework. 

Work With Us
Discover how Protis Global can help put you on the map in new markets.
Hiring Talent?
Need a Recruiter?
Navigating Challenges and Advising 

How did we advise the client?

We advised Lagunitas on building a robust HR team that could balance the dual objectives of preserving their craft brewery identity and aligning with Heineken’s corporate structure. This involved understanding the unique cultural elements of Lagunitas and ensuring that new hires were not only skilled but also a cultural fit.

What work did we do for them? Give specifics.

  • Placed a Director of Taproom and Retail Operations at their Petaluma brewery and taproom, a critical role for maintaining their customer-facing operations.
  • Filled multiple HR roles including recruiters, HR generalists, talent acquisition managers, and HR business partners, all crucial for the HR transformation.
  • Engaged Ace to provide two contractors to support various functions during this period.

How were we exceptional partners?

  • Leveraged our existing relationship with the CEO to ensure a smooth transition and effective partnership.
  • Maintained a deep understanding of Lagunitas’ unique culture, ensuring that all placements were a good fit both professionally and culturally.
  • Provided consistent support and strategic insights to help Lagunitas navigate the complexities of their integration into Heineken.
Lagunitas product images
Delivering Strategic Solutions

What were the results of our work?

  • Successfully placed key roles that strengthened Lagunitas’ HR and operational capabilities.
  • Enabled Lagunitas to maintain its independent craft brewery culture while integrating into Heineken’s larger business structure.

How has the client grown?

  • Lagunitas continues to operate successfully as a stand-alone business within the Heineken group, a testament to their ability to maintain their unique culture and identity.
  • The enhanced HR team has been instrumental in supporting Lagunitas’ growth and operational efficiency.

How has the client reached their business objectives?

  • By securing top talent in critical HR and operational roles, Lagunitas has been able to uphold its commitment to quality and independence.
  • The company has successfully navigated the transition to being part of a global conglomerate while preserving the core elements that make it a beloved craft brewery.

The partnership between Protis Global and Lagunitas Brewing Company has been a significant factor in their continued success and ability to thrive within the Heineken group.

More Case Studies

Discover how we helped our partners grow their team and make a big impact.

Need Top CPG Talent?

Whether you're hiring or job-seeking, we've got you covered.

Contact Us