Infusing Excellence into National Accounts

Infusing Excellence into National Accounts

Key Results
  • Placed the Director of National Accounts for the Eastern US.
  • Produced a slate of exceptional candidates driven to win and be part of building a brand.
Immediate Impact
  • Ghost Tequila was driven to secure placements at national accounts, including chains like Publix.
Ghost Reposado Tequila
Building Strategic Partnerships

What did we do to partner with the client?

  • Placed a National Accounts Director who was instrumental in driving the brand’s growth in the Eastern US.
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Navigating Challenges and Advising

How did we advise the client?

  • Provided guidance on compensation, equity, and finding the right person who believes in the brand and sees the opportunity for career growth.
  • Conducted thorough research on retailers Ghost was targeting, analyzing competitive brands and the nuances of different national accounts to better vet candidates for quality and potential.

What work did we do for them? Give specifics.

  • Organized a field trip to Publix to evaluate the brands on their shelves and explore which portfolios had the most impactful talent.
  • Purchased Ghost Tequila products and created a “Bottled Bliss” video featuring the Ghost Paloma to enhance brand awareness.
Ghost_Tequila_Handoff_960x0
Delivering Exceptional Results

What were the results of our work?

  • Successfully placed a Director of National Accounts for the Eastern US, who has driven the brand’s expansion efforts effectively.

How has the client grown?

  • Ghost Tequila has since released a Reposado, their first line extension beyond their Blanco.

How has the client reached their business objectives?

  • The strategic placement of a dedicated National Accounts Director has poised Ghost Tequila for continued growth and success in securing national accounts and expanding their market presence.

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