Brewing Success Through Masterful Talent Infusion

When Diageo transformed from IDV and U-DV into a new powerhouse, Protis Global was there to infuse top-tier talent, driving innovation and success. 

Brewing Success Through Masterful Talent Infusion

When Diageo transformed from IDV and U-DV into a new powerhouse, Protis Global was there to infuse top-tier talent, driving innovation and success. 

Key Results
  • Successfully staffed 77 key positions across various functions.
  • Enabled Diageo to implement their in-market company (IMC) concept.
  • Enhanced Diageo’s reputation as a talent magnet in the alcoholic beverage industry.
Immediate Impact
  • Rapid establishment of IMC structures across the U.S. and Canada.
  • Significant boost in business performance and market leadership.
  • Elevated talent standards within Diageo, distinguishing them from competitors.
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Background - Building Diageo’s Future

We partnered with Diageo during a pivotal transformation from 1998 to 2002, aiding in the evolution from IDV and U-DV to Diageo. Tasked with establishing new IMC structures, Diageo needed exceptional talent to drive their ambitious strategy.

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Challenge – Transforming Talent Acquisition

Diageo faced the challenge of recruiting top talent for their innovative IMC concept. With a new head of HR, Mike Nardone, they aimed to create high-performing teams capable of managing individual P&Ls while aligning with global brand standards. Diageo sought a recruiting firm that could understand both the alcoholic beverage sector and the broader CPG industry.

Solution – Strategic Talent Acquisition

Protis Global emerged as the ideal partner, understanding the magnitude of the project. We committed to recruiting the best talent from both within and outside the alcoholic beverage industry, emphasizing attractive compensation packages and reduced vesting periods. This strategy ensured that Diageo could attract and retain high-caliber professionals.

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Results – Achieving Business Objectives

Through our partnership, Diageo successfully staffed 77 positions, from managerial roles to VP levels, across various functions including finance, supply chain, brand activation, sales, distributor management, and key account management. This infusion of top-tier talent enabled Diageo to rapidly establish and optimize their IMC structures, driving significant business growth.

Diageo’s strategic approach to talent acquisition, supported by Protis Global, transformed their market position. By attracting the best talent and offering clear career progression pathways, Diageo not only enhanced their market leadership but also established a reputation for having the best talent in the industry. This strategic partnership helped Diageo set a new standard for excellence in the alcoholic beverage sector.

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