Brewing Success Through Masterful Talent Infusion

When Diageo transformed from IDV and U-DV into a new powerhouse, Protis Global was there to infuse top-tier talent, driving innovation and success. 

Brewing Success Through Masterful Talent Infusion

When Diageo transformed from IDV and U-DV into a new powerhouse, Protis Global was there to infuse top-tier talent, driving innovation and success. 

Key Results
  • Successfully staffed 77 key positions across various functions.
  • Enabled Diageo to implement its In-Market Company (IMC) concept.
  • Enhanced Diageo’s reputation as a talent magnet in the alcoholic beverage industry.
Immediate Impact
  • Rapid establishment of IMC structures across the U.S. and Canada.
  • Significant boost in business performance and market leadership.
  • Elevated talent standards within Diageo, distinguishing them from competitors.
Diageo product-1

Building Diageo’s Future

When Diageo set out to transform its business, the stakes were high. The company was evolving from the legacy structures of International Distillers & Vintners and United Distillers & Vintners into a unified global powerhouse.

Over four years, Protis Global partnered with Diageo during this critical transformation—helping build the leadership and functional teams that would power the company’s next era of growth.

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Reinventing Talent Acquisition

Diageo faced the challenge of recruiting top talent for its innovative IMC concept. With a new head of HR, they aimed to create high-performing teams capable of managing individual P&Ls while aligning with global brand standards. Diageo sought a recruiting firm that could understand both the alcoholic beverage sector and the broader CPG industry.

Protis Global emerged as the ideal partner, understanding the magnitude of the project. We committed to recruiting the best talent from both within and outside the alcoholic beverage industry, emphasizing attractive compensation packages and reduced vesting periods. This strategy ensured that Diageo could attract and retain high-caliber professionals.

Building Teams that Drive Growth

Together, Protis Global and Diageo built the teams needed to bring the IMC vision to life.

Over the course of the partnership, we placed 77 high-impact leaders, from management roles to VP-level positions, across critical functions including:

  • Finance
  • Supply Chain
  • Brand Activation
  • Sales
  • Distributor Management
  • Key Account Management

This influx of top-tier talent allowed Diageo to rapidly launch and scale its IMC structure—creating agile, accountable teams positioned to win in market.

 

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The Outcome

The results were transformational.

With the right people in the right roles, Diageo accelerated growth, strengthened its market leadership, and built a reputation for having some of the best talent in the industry.

This is what happens when talent strategy and business strategy move together. Because when you build the right teams, you build stronger companies—and change lives along the way.

 

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