Igniting Growth Through Strategic Talent Placement

Igniting Growth Through Strategic Talent Placement

Key Results
  • Our partnership with Bespoken Spirits resulted in the successful placement of critical leadership roles, enabling the company to streamline operations and focus on strategic growth.
Immediate Impact
  • The placement of key roles has significantly enhanced Bespoken Spirits’ capabilities in R&D and supply chain management. These hires supported the company’s commitment to high-quality, sustainable products.
  • Placed the CEO, Director of Marketing, and VP of Finance.
Bespoken Spirits V1.4

Building a Strategic Partnership

We placed a seasoned spirits industry veteran as CEO of Bespoken Spirits, marking a pivotal turning point for the company. The new CEO swiftly refocused the product portfolio, streamlining from 8-12 SKUs down to just three core whiskey products: Bourbon, Rye, and American Whiskey. This laser-focused strategy allowed Bespoken to sharpen its expertise and optimize operations.

Next, we conducted the search for a key Board Member—someone with deep spirits industry knowledge to complement the existing board’s diverse backgrounds. We secured a top-tier candidate from Mast-Jägermeister USA, bringing invaluable expertise to bridge the industry's complexities for those unfamiliar with its intricacies.

Leveraging our specialized knowledge, we identified and addressed critical gaps for both the CEO and Board. We placed candidates who not only possessed deep experience in this highly regulated industry but also excelled in effectively communicating insights to non-spirits professionals, driving strategic alignment across the leadership team.

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An Advisory Approach

For the VP of Finance position, Bespoken set out with a broad goal: streamline costs by internalizing financial functions and strengthen their leadership team with strategic insights. We recommended a more senior candidate than initially envisioned, recognizing the need for a leader with the strategic vision and financial expertise essential for their long-term success. This decisive guidance enabled them to secure the right leader, driving both immediate efficiencies and sustainable growth.

Delivering Results

We conducted comprehensive searches and successfully placed the CEO, a Board Member, the Director of Marketing, and the VP of Finance. These placements were crucial in driving Bespoken’s strategic direction and operational efficiency. The CEO set a clear vision for growth and culture, the Director of Marketing brought the brand strategy in-house, and the VP of Finance enabled the company to cut costs and be more strategic.

Bespoken Spirits Social Image

Impact

With the team we placed, Bespoken Spirits launched a new facility in Lexington, KY—a major milestone in their expansion journey. The new leadership and operational teams have driven innovation and the creation of high-quality products, positioning Bespoken for sustained success.

By securing top talent in key roles, Bespoken has amplified its brand, forged new partnerships, and leveraged proprietary technology to elevate its offerings. This strategic approach has empowered them to achieve their business objectives and maintain an impressive growth trajectory.

The partnership between Protis Global and Bespoken Spirits is a testament to how targeted talent solutions and strategic advisement can fuel a company’s ambitious growth plans and operational excellence.

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