Fueling Growth and Success Through a Strong Partnership

Fueling Growth and Success Through a Strong Partnership

Key Results
  • Successful identification and hiring of a commercial leader for Vitamin Well USA.
  • Recruitment of a key individual to launch the food service business.
Immediate Impact
  • Enhanced commercial strategy and execution.
  • Effective launch of new business segments.
  • Strengthened leadership team driving the company’s growth objectives.
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Building a Strong Commercial Foundation 

Collaborating closely with Vitamin Well USA’s CEO, we worked to identify and define the critical attributes of a commercial leader for their business. This partnership was crucial in understanding the specific needs and goals of Vitamin Well in the US market. 

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Identifying the Right Talent for Growth 

We guided Vitamin Well in selecting their commercial leader, emphasizing the importance of experience in both the beverage and non-beverage retail and consumer goods sectors. We conducted extensive interviews with a diverse range of candidates, including those from the energy drinks industry and bar-related businesses. This process helped fill two key positions. 

Our in-depth market knowledge and understanding of Vitamin Well’s needs enabled us to present highly qualified candidates aligned with the company’s culture and growth strategy.

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Empowering Growth Through Strategic Hiring 

With the strategic hires facilitated by Protis Global, Vitamin Well is on track to achieve its ambitious goals over the next four to five years. Our partnership continues to provide opportunities for both full-time and fractional hires, supporting ongoing and future growth.

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