Arla
The Perfect Blend of Strategy and Synergy
Protis Global embraced Arla Foods USA’s mission and set out to create a bespoke recruitment solution. Our first order of business: building a formidable marketing function, capitalizing on an existing white-label business as a springboard into the US market. Through our strategic talent attraction efforts, we sculpted a marketing dream team that secured Arla’s position as a key player in the American market.
With marketing well in hand, we turned our focus to Sales, Sales Operations, and other operational functions. Our streamlined recruitment process, combined with our unwavering commitment to diversity, enabled us to fill critical roles with remarkable professionals, each bringing their own unique perspectives and experiences to the table. Our swift approach delivered exceptional candidates within an average of just 28 days and saw the hiring process through to completion in 63 days on average.
Our recruitment efforts played a pivotal role in Arla Foods USA’s triumphant entry into the US market, transforming their private label offerings into thriving brands under the Arla and Costello labels.
As a testament to the power of strategic recruitment, our collaboration with Arla Foods USA demonstrated how the right team can bring even the most ambitious visions to life.