It’s a heritage brand owned by farmers that has a simple mission — produce and provide the best dairy products.
But could it build a consumer brand to break the competitive US market?
Arla identified the US as one of six key growth markets and set up a goal to take on and build up a private label in the US ingredients sector, transforming it into branded goods.
So how did an established Danish brand reach out to the US market?
Expansion into new markets takes good people. Arla needed good people to oversee commercial expansion in roles like procurement, supply chain and marketing.
That’s where Protis Global came in.