Trends come and go. Some stick, some don’t. Trends are only trending until… well… until they’re not. In which case, we then all have new trends to talk about. Trending topics are always a major point of discussion amongst us at Protis Global. We love to share articles and information about the latest and greatest and predict whether it’s here to stay or a short-lived wave.
So the question is, why do we pay any mind to them at all?
The short answer is, because you have to know the industry you’re operating in. PAY ATTENTION AND DO YOUR DUE DILIGENCE. Exposure and knowledge is the only way to know what is a fad and what is an advance or advantage.
Wouldn’t more benefit come from betting on what is 100% known and sticking to the plan?
First of all, it’s not a bet if its 100% certain and we all know nothing in business is 100%. You have to be responsive in your industry just to stay alive in today’s fast-paced business environment and being cognizant of trends are a part of that mindfulness.
This week we’ll be talk about a couple of marketing trends that are DEFINITELY here to stay.
First up, we’re going to have a quick chat about SEO.
SEO, as i’m sure you know, stands for “search engine optimization.”
Essentially it is the strategy behind the order at which you’re aiming for your content/company to appear when searched on a major search engine platform.
Of course when you are searching for a specific company, the aim is to ensure your company shows up first — this is not as easy as some thing. The marketplace is hyper-competitive. The real strategy and mechanization of process lies in associated terms. Via SEO you also want to ensure that certain phrases and words that are associated with your industry, company, and functionality yield your name when searched in any major search engine – obviously GOOGLE is the one to put most of your focus on (in our opinion). The idea is to be associated with the right phrases and words and to show up on the FIRST page of results.
There are key decisions involved in choosing and executing a strong SEO strategy. There are many metrics and goals to base your strategy on. I wouldn’t say that there is one method that reigns supreme. SEO happens at all levels. Consider SEO guidance or consultation when you are building any aspect of your online presence. Whether you are creating content, building a website, or organizing your social media blogging verbiage, SEO should be at the forefront of your strategy.
Ultimately, you don’t want to be sloppy or take short cuts with your SEO. Google is quite smart and it will sniff out bad content and poor strategies used to “shortcut” the algorithm. It will also ding you pretty hard once it catches you. (And it will always eventually catch you!)
And the second major trend that i’m sure most of you have noticed in the last couple of years is INFLUENCER MARKETING.
Influencer marketing is marketing via influencers. THE END THANK YOU FOR COMING TO OUR TEDTALK.
Okay we’re kidding… kind of. Technically it IS that simple, but there is strategy behind it.
An influencer is any person (and honestly, animal too at this point) who garners a following online, most commonly on a social media platform. These influencers have an established fan-base and brand already which is what influencer marketing is attempting to leverage. A brand is a non-human entity. An influencer can help humanize the brand. The key is to choose an influencer with fan base demographics that align with who you are targeting in the marketing campaign.
A few things we suggest you keep in mind when getting into influencer marketing:
- There are many ways for you to partner with an influencer. Consider partnering for a campaign instead of just one post.
- Find influencers with a medium-sized follower count who may not be monetizing his or her platform yet. This will give you some negotiation power and perhaps facilitate a more organic interaction.
- RESEARCH. You are aligning someone with your brand. Make sure you know everything there is to know about them. The goal is to mitigate the risk of your influencer having a major scandal or drama that can negatively affect your brand.
- Interview and get to know your influencers! They are ultimately going to be an extension and ambassador for your brand. Get to know them, spend sometime developing an actual relationship with them. It cuts down chances of a miscommunication and builds trust and loyalty.
Alright that’s all folks! Do you want to know more about any of the topics we covered today? Let us know! Comment here or hit us up on our socials and let us know what you think and what you want to hear more of!