Social media can be and has been an essential tool for companies and products in the cannabis industry.

We’ve said it time and time again: the cannabis industry is booming. The acceleration of growth has yet to slow down and it seems the possibilities and uses of this plant are continuously expanding. Cannabis’ healing, restorative, and anti-inflammatory properties have made it a quintessential component in the world of wellness. These same properties are now increasingly prevalent in the world of beauty. We are seeing more and more CBD-based beauty products and companies as time goes on and we are sure they are here to stay.

Now is the time to infiltrate this space. So let’s talk about social media and how it relates to your new business. By now we all know what social media is, how it works, and why it is important. When you are starting a new business or growing your business’ social media presence, it’s important to prioritize high quality content and interactions. By no means is social media a great place to take a quality OVER quantity approach. The key is to prioritize, both, quality and quantity in a manner than leads to CONSISTENCY.

We know that a company’s social media presence matters whether your business is B2C or B2B. Social media, for many of us, may be the first point of interaction and exposure to your company.

We know that it’s crucial to your social media presence to put out consistent and cleverly curated content that represents your company’s culture, mission, and brand. 

Beauty products live on social media. Influencers. Reviews. Youtube celebs. People care. Formulas, packaging, etc change. Exposure to lux. Association is MAJOR here. 

We know that it all seems easier said than done. Social media takes time! 

Besides content, the other important part of social media that is less talked about is the imperative nature of your social media INTERACTIONS.

Interactions are what build relationships on social media. It’s the “social” part of the platform. Interacting with business and people who are aligned with your company gives you the opportunity to be seen by account holders who could be your potential future clients. At the least, it helps you build your brand. These interactions should be curated and on brand. This is a chance to be associated with products, companies, and people who you deem valuable and aligned with your messaging.

This is one of the many reasons why who you follow is just as important as who follows you. 

BUT WE GET IT – Social media can be intimidating! There are so many accounts and so many genres of content. 

Each industry has its own set of influencers and power players that, in general, it’s key to pay attention to. We spoke to Romina Nabhen, of LATAM Business Development and our resident beauty and luxury expert, and compiled a list of who we think you should be following if you’re building your business in cannabis beauty.

  • It is key to follow anyone you see as a competitor
  • Follow industry leaders. You are looking for leaders that lead the way you want to. These leaders are not necessarily the people deemed “most successful” in magazines. 
  • Here are some of the companies Romina suggests you keep an eye out for!
    • CANNUKA (@cannuka)
    • CBD DAILY (@cbddaily.official)
    • LEEF (@leef_organics)
    • HERBIVORE (@herbivorebotanicals)
    • SAINT JANE (@saintjanebeauty)
    • KIEHL’S (@kiehls)
    • LORD JONES (@thelordjones)
    • THE CBD SKINCARE CO. (@cbd_skincare_company)
    • CBD FOR LIFE (@cbdforlife)
    • POPULUM (@getpopulum)
    • ILDI PEKAR (@ildipekarspa)
    • MAZZ HANNA (@mazzhanna)
    • KANA (@kana_bbeauty)
    • MYADERM (@myaderm)
    • VERTLYBALM (@vertlybalm)

Did any of your favorite companies make the cut? Are there any accounts you feel like we left out! We want to know! Reach out to Trisha Patel, our Marketing Specialist, at [email protected] and let her know who else we need to follow or Romina Nabhen at [email protected]!

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