Cannabis Professionals Share Their Top Advice for Entering the Industry

Samantha Ford, Senior Vice President of Business Development for the cannabis practice of Protis Global, who previously worked as a recruiter for Wall Street brokerage firms and founded a kids’ apparel line, recommends networking as the first step to carving out a space for yourself in cannabis. Research companies you want to work for, connect with the people at those companies who you want to meet, and attend industry events. 

“Simply sending your resume to a company is the least effective way to transition into the industry,” Ford said. “Most cannabis companies are deluged with incoming queries for opportunities. Resultantly, it’s pretty easy for your resume and email to get lost amongst the hundreds of other emails.”

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