It’s important you are continually doing this, keep the dialogue open between you and the people who form the best of the best in your organization. These conversations and transparency at times isn’t easy, often times it’s hard. Do it anyway. Remember, like anything else things evolve and so may your employee brand, so keep this fluid and ongoing. I realize this is easier said than done at times, but it’s worth it. Stop faking it!
And finally, just in case you needed it… here are just some of the negative impacts that are bound to hit you if you don’t. Wasted time, resources and money on hiring, you are going to attract a ton of people with your fake brand and then must sift through to find your actual talent. Worst case scenario of this, is you don’t find the right talent at all or you end up hiring someone who will leave within a short time once they or the organization realizes that the fit is wrong. This won’t feel good for any party involved. Finally, outside of those very important variables… (cost, money, resources) there is your reputation! Eventually, with enough failed hires or people going through a bad candidate experience word is going to get out. And then you are going to spend a lot of time and heartache trying to pivot.
Let’s start a movement… maybe not a super sexy one, but a needed and valuable one. Be honest, be real and do the work. Good marketing focuses on the deliverables over the fluff, if all you’re bringing to the table is fluff… you’re going to get found out. Feel free to comment and start your own conversations, share tips and best practices on this below. There is nothing I love more than connecting and learning from bad ass people.
Originally posted on LinkedIn by Director, Marketing + Brand Health, Andrea Hurtado]]>