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Functional Challenges in a High-Growth Market

The State of CPG Logistics in 2025 

The consumer packaged goods (CPG) logistics landscape presents significant operational challenges. Companies must balance direct-to-consumer fulfillment, traditional retail distribution, and omnichannel demands. As order volumes increase and consumer expectations shift, brands need robust systems and partnerships to turn growth opportunities into sustainable success. 

Understanding Modern CPG Supply Chain Complexities 

CPG logistics now encompasses multiple operational requirements that create unique challenges for growing brands. Managing direct-to-consumer fulfillment alongside traditional retail distribution places considerable strain on operational infrastructure. Many companies find that increased sales volume magnifies existing operational inefficiencies, potentially turning business growth into an operational burden without proper support systems. 

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Strategic 3PL Partnerships for CPG Brands 

Third-party logistics (3PL) partnerships have transformed significantly within the CPG sector. Modern 3PL providers function as strategic operational partners, offering sophisticated solutions for brands focused on growth. These partnerships provide scalable infrastructure, advanced technology integration for inventory management, and specialized expertise across distribution channels. Through shared resources and economies of scale, 3PLs help optimize costs while maintaining the flexibility required for seasonal demands and market fluctuations. 

Building an Operational Framework for Growth 

Successful CPG logistics requires a comprehensive operational framework beyond basic 3PL outsourcing. This framework must incorporate clear channel strategies that account for various distribution requirements. Technology integration plays a central role, enabling seamless communication across platforms and providing real-time visibility into operations. Companies need established performance metrics aligned with business objectives to measure success and identify improvement opportunities. 

Internal Team Development and 3PL Collaboration 

While 3PLs handle critical logistics functions, internal teams remain essential for operational success. These teams oversee 3PL relationships and ensure outsourced operations maintain company standards and objectives. Through data analysis and strategic planning, internal teams guide continuous improvement efforts and maintain brand consistency across all channels. 

The connection between internal operations and 3PL partners forms the foundation of modern CPG logistics. Successful brands create integrated operational ecosystems where both parties contribute their expertise toward common goals, enabling scalable growth while maintaining operational agility. 

3PL Supply Chain Benefits

Optimizing CPG Logistics Through Technology Integration 

Technology serves as a cornerstone of effective CPG logistics operations. Modern warehouse management systems (WMS) and order management systems (OMS) enable real-time inventory tracking across multiple locations. These systems help CPG brands maintain accurate stock levels, prevent stockouts, and optimize order fulfillment across both retail and direct-to-consumer channels. 

Inventory Management in Modern CPG Operations 

Successful CPG brands implement sophisticated inventory management strategies through their 3PL partnerships. Real-time tracking capabilities allow companies to monitor stock levels, predict demand patterns, and maintain optimal inventory across different sales channels. This visibility helps prevent overstock situations while ensuring sufficient product availability for both retail distribution and ecommerce fulfillment. 

Meeting Retail Compliance Standards 

CPG logistics requires strict adherence to retailer compliance requirements. Leading 3PL providers maintain dedicated compliance teams that stay current with routing guides and retailer-specific demands. This expertise helps brands avoid costly chargebacks while maintaining strong relationships with retail partners. From proper labeling to EDI implementation, 3PLs handle the technical aspects of retail compliance, allowing brands to focus on growth initiatives. 

Cost Management in CPG Supply Chains 

Strategic 3PL partnerships offer significant cost advantages for CPG brands. Shared warehousing solutions allow companies to pay only for the space and resources they use, creating natural alignment between costs and revenue. Transportation costs decrease through consolidated shipping and established carrier relationships. These efficiency gains become increasingly important as brands expand their distribution networks. 

Scaling Operations for Market Growth 

CPG brands must scale their logistics operations efficiently to capture market opportunities. The right 3PL partner provides flexibility in warehouse space, labor resources, and technology infrastructure. This scalability enables brands to enter new markets, launch products, and handle seasonal peaks without massive capital investments or operational disruptions. 

Future-Proofing CPG Supply Chains 

Forward-thinking CPG brands recognize the importance of building resilient supply chains. Through strategic 3PL partnerships, companies can implement redundancy in their distribution networks, diversify their warehousing locations, and maintain operational continuity during market disruptions. This approach to CPG logistics helps protect brands from supply chain vulnerabilities while positioning them for sustainable growth. 

The success of CPG brands increasingly depends on their ability to build and maintain efficient logistics operations. Through careful selection of 3PL partners, implementation of advanced technology solutions, and development of strong internal teams, companies can create supply chain operations that support current needs while enabling future growth. As the CPG sector continues to evolve, brands that prioritize operational excellence through strategic logistics partnerships will maintain competitive advantages in their respective markets. 

Our Impact

In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

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9,395

First Round Interviews

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3,000+

Total Placements

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47%

Diversity Placements

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$700M

Economic Impact

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Brent Albertson

CEO, Zing Zang LLC

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Non-Alcoholic Beverages

“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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Colin Nolan

Executive Vice President, Mark Anthony Brewing Inc.

Beer, Wine & Spirits
Beer, Wine & Spirits

“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”

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Hilal Tabsh

Chief Revenue Officer, Glass House Brands

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Cannabis

“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”

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Peter Iglesias

Chief Executive Officer, Bespoken Spirits

Beer, Wine, & Spirits
Beer, Wine, & Spirits

“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”

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Soley Van Lokeren

SVP, People

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Non-Alcoholic Beverages

“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”

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Brian Kuz

Chief Sales Officer

Food & Snacks
Food & Snacks

“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”

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Chris Hall

CEO, poppi

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Non-Alcoholic Beverages

“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”

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Chad Palma

President of Sales, Spindrift

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”

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John Sacksteder

President, Mark Anthony Brewing Inc

Beer, Wine & Spirits
Beer, Wine & Spirits

“From the start, the relationship with Protis Global was different than other recruiting firms.  The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”

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Thomas Frisch

Chief People Officer at IJW Whiskey

Beer, Wine & Spirits
Beer, Wine & Spirits

“The team worked quickly and efficiently to find a unique position.”

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Kim Nguyen

VP of Supply Chain at Lallemand

Beer, Wine & Spirits
Beer, Wine & Spirits

Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates. 

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Shashank Gaur

VP of Product Technology & Innovation

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Non-Alcoholic Beverages

The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company. 

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Jeremy Schulman

Regional Business Manager - Foodservice

Food & Snacks
Food & Snacks

Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!

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Blake T. Bermingham

Supply Chain Manager

Beer, Wine, & Spirits
Beer, Wine, & Spirits

Very simplistic process finding the right role for the right candidate...keep up the great work! 

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Don Stohrer Jr.

CEO, Arla Foods USA

Food & Snacks
Food & Snacks

“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”

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