AI in Marketing: Balancing Technology and Human Insight | Protis Global

Protis Global's VP of Marketing, Cristina Sacco, interviews Kirsten Lum, CPO of StoryTellers.ai and a machine learning and economics expert. With a background as a senior leader at Amazon and Expedia and a lecturer at the University of Washington, Kirsten offers a wealth of knowledge in AI. In this discussion, they explore the critical balance between technological advancements and human insight for fostering authentic customer relationships. Listen as they talk about the ways AI is impacting marketing. Highlights include:

• AI-Driven Transformation - Explore how AI and ML systems are revolutionizing marketing strategies and business operations.
  
  
• Ethical Considerations - Understand the importance of balancing technological advancements with ethical considerations and human insight.
  
  
• Personalized Marketing - Learn about the use of AI-driven analytics and automation tools to create personalized marketing experiences.