Gary Schneidkraut, VP of Business Development for Wine and Spirits, explores the surging popularity of non-alcoholic beverages. Gain insights into why this industry is flourishing and anticipate what lies ahead. Three key reasons for the rise of non-alcoholic beverages are:
Moderation and Health - Non-alcoholic options serve as supplements, appealing to over 80% of consumers who still consume alcohol but seek moderation and prioritize health.
Responsible Drinking - Whether acting as designated drivers or abstaining from alcohol for various reasons, non-alcoholic beverages cater to those opting for responsible drinking practices.
Inclusivity - Non-drinkers can participate in social gatherings by enjoying non-alcoholic beverages, allowing them to remain engaged and part of the festivities.