In this exciting conversation, Gary Schneidkraut and Andres Rodriguez explore the rise of tequila and its growing influence in the adult beverage industry. They focus on Quintaliza Tequila, a brand that’s redefining the spirit through innovative aging techniques, such as resting tequila in coffee barrels. The brand’s commitment to authenticity and additive-free production aligns with key trends driving the CPG sector and resonates with today’s consumers who crave both quality and storytelling.
Quintaliza sets itself apart in a crowded tequila market by embracing a better-for-you philosophy—ensuring every bottle is additive-free and crafted by Eliana Partido, a fourth-generation master distiller. This tequila’s coffee-barrel aging adds subtle, unique notes, making it perfect for cocktails like the ever-popular espresso martini. As Gary and Andres discuss, tequila has become more than just a spirit—it’s now an essential part of beverage trends, with consumers seeking premium products that deliver both authenticity and innovation.
With a win at the prestigious Brand Battle at the Wine & Spirits Wholesalers Association Conference, Quintaliza cemented its reputation as a CPG leader in the adult beverage market. Founder Mike Winters is clear about his vision: Quintaliza will not be everywhere—it will be in the right places, reaching consumers who appreciate craftsmanship. This selective approach ensures the brand maintains its authenticity, resonating with those who value premium, thoughtfully curated experiences.
The discussion highlights tequila’s ongoing rise, driven by celebrity-backed endorsements and the growing demand for high-quality, innovative products. Gary and Andres note that today’s consumers want spirits with a story, pushing brands to explore new techniques like coffee barrel aging. As the CPG industry evolves, Quintaliza is leading the charge, offering products that reflect not just trends but a commitment to craftsmanship.
With its blend of innovation, high standards, and authentic branding, Quintaliza Tequila is poised to become a standout in the evolving tequila landscape. This conversation dives deep into the challenges and opportunities facing agave-based spirits and what it takes to succeed in today’s competitive market.
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