Tune in as Cristina Sacco, VP of Marketing at Protis Global, speaks with author and global researcher Stephen Denny on the impact of hybrid work on corporate culture.
With the collapse of trust in institutions, individuals are seeking control in what may feel like an out-of-control world. People are no longer persuaded by gatekeepers, the media, or brands that lecture us on what they should believe. In this environment, the very definition of ""credibility"" has changed.
In addition to the general lack of trust, the modern workforce now has a multitude of options for going to work -- in-office, remote, and hybrid. In this complex and dispersed work environment, leaders are faced with the challenge of creating and maintaining a strong brand culture.
For culture to survive, Stephen explains how smart leaders must balance the three core insights derived from his four years of global research—seeking control, raw, and heroic credibility—to win over not just customers, but internal team members, too.