Irene Cook

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Irene Cook

SVP, STRATEGY + ADVISORY - HOSPITALITY

THE BIKER

Irene Cook has been biking since she was 12, and let’s be clear here… we aren’t talking about a bicycle. We’re talking the ‘rev your engine and shred some asphalt’ kind of bike. The focus, power and quick reaction she parades in a Harley Fatboy/Honda Magna 1100/Honda 400 (take your pick) carries over into career too. As a key industry influencer in hospitality, Irene is versed in all aspects and inner workings of the intricate and nuanced space. A skill that sets her apart is her ability to ask the right questions to the right people. She is a natural born leader through and through. An interaction with Irene almost guarantees some level of enlightenment. Her essence is one of grit, growth and gratitude. She is a rarity and someone the PG Team has come to appreciate dearly. Irene keeps you on your toes and hits you with short quips like “never compete with another person outside of yourself” that can ignite thoughtfulness and perseverance. We couldn’t pass up the opportunity to benefit from this powerhouse!

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