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West Sales Leader

/ West Sales Leader
January 13, 2020 | rw-admin | Adult Beverage
Position Id: VDD4464

Job Description:

Job Title:

General Sales Manager – West


Responsible for delivering clients annual goals in market of responsibility by working through and with the Distributor partner(s)

Job Duties:

– Deliver annual depletion and distribution goals for the clients portfolio.
– Monitor and evaluate Distributors performance against clients market goals putting in place corrective action plans when there is a gap against plan.
– Implement the clients calendar in the market. paying particular attention to the pricing and program strategies that will deliver the market goals.
– Implement the clients Channel and account strategy, allocate appropriate resources to key retailers in the market.
– Work closely with distributor salespeople and management to execute programs efficiently & effectively at the point of purchase.
– Educate Distributor sales personnel on the clients.
– Brand Portfolio and the brand standards we expect.
– Use relevant market data to identify market opportunities, share this with the Distributor Sales Team.
– Establish and maintain relationships with select on and off premise accounts.
– Always look to develop win-win-win solutions that result in value creation for client.
– Show fiscal responsibility at all times. Stay within pre agreed budget limits.
– Put controls in place to manage local market dollars; be totally transparent on spend.
– Monitor competitor activities in the market.
– Communicate information on competitive strategy & tactics to direct supervisor and key Wholesaler personnel.
– Undertake tastings and presentations to members of the trade and consumers; attend tastings and winemaker dinners, etc.
– Participate in “sales blitzes / crew drives” in the markets and in other territories as needed.
– Use merchandising, POS, and promotional materials & budgets in an effective manner; stay within budget guidelines.

Background Requirements:

Background Requirements:
– Bachelor’s degree in Business or related area or equivalent years working experience in related area in lieu of degree required.
– Minimum of three years previous professional outside sales experience required.
– Three-tier sales management experience required.
– Wine/alcohol beverage industry experience highly desirable but not required.
– Strong code of ethics and high level of integrity.
– Energetic self-starter manager who has demonstrated an ability to communicate, work with and lead others in a matrix environment.
– Works cooperatively as a member of a team (functionally, cross-functionally, across client etc.) and is committed to the overall team objectives rather than own interests.
– Actively learns from own failures and successes and those of others.
– Is honest in opinions and takes responsibility for his/her actions.
– Acts to the values of client.
– Excellent verbal and written communication skills required.
– Strong persuasive presentation skills, including the ability to speak before large audiences both internally or externally, required.
– Must possess strong negotiation and mediation skills with the ability to influence and motivate others to meet objectives under sometimes-restrictive timelines.
– Strong analytical skills required.
– Ability to develop customer / distributor strategies, programs, and promotions based on competitive data to meet overall company objectives while meeting customer needs essential.
– Excellent organization skills, multi-tasking, and project management skills required, including the ability to manage multiple competing priorities essential.
– Computer proficiency in Microsoft Office (Word, Excel, PowerPoint), Diver.
– Significant travel within assigned territory required.
– Valid driver’s license required.
– Must be able to lift a case of wine (45 pounds) up to 10 times per day.
– Skilled at multi-tasking.
– Personable, able to talk to different people.
– Highly organized.

Related Skills:

Related Skills:
– Occasional delivery of samples weighing approx. 45lbs.
– 50% travel – combination of vehicle and air.
– Home based office – will require ergonomically compliant set up.
– 30% of time in field – will require walking, standing, bending and lifting.
– 70% of time divided between meetings, presentations and desk work

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