VP / Director Marketing

Website protisglobal Protis Global

Smart Talent Strategies for Consumer Brands

The Role

  • Drive revenue pipeline via HubSpot B2B Inbound Strategy as related to prospective external candidates and clients to Protis Global, and internal hiring brand as needed – with a focus on EARNED media vs paid
  • Develop an annual budget and revenue plan as related to the marketing department’s responsibilities.
  • Identify opportunities for ABM strategy implementation
  • Drive Employee Advocacy programs
  • Strategize and lead Digital Marketing and Media, SEO, Content, and Brand
  • Assist and lead content development as needed
  • Work with Revenue Team to update and create Sales Enablement Tools as needed
  • Ownership of three brands’ websites, advertising, communications, and strategy
  • Maintain Brand Identity across all internal and external platforms, including but not limited to brand strategy and execution, implementing Style, Tone, and Branding Guidelines
  • Develop and implement KPIs, SOPs, workflows, and processes as necessary
  • Identify, hire, and train team members for tactical execution of marketing department needs – Content Marketing Manager, Social and Paid Media Specialist, Media and Graphics Manager
  • Identify ongoing opportunities and strategies via Social Media Analytics, Google Analytics, Market Analysis, and Business Intelligence Reporting

Requirements & Qualifications

  • Experience utilizing and working within a CRM, such as HubSpot, Marketo, or Salesforce
  • Strong experience managing digital and social media strategies to drive brand engagement and build brand loyalty
  • A leader who understands the importance of aligning the organization internally around the brand and marketing objectives
  • Strong business analytical skills – ability to measure performance within the brand platforms.
  • Understand the situations the Sales team is experiencing, prescribe an omnichannel campaign approach, and communicate the specific results.
  • A proven track record for managing high-performing, data-driven campaigns using SEO, paid social media, and automated email campaigns
  • Proven experience working with data, especially budgets and performance analytics, with the ability to use data to improve digital marketing strategies.
  • Strategic while maintaining the ability to be tactile and hands-on among a highly collaborative team.
  • Strong project management mindset
  • 8+ Years of experience in Marketing
  • Degree in Business or Marketing is a plus

Software:

  • Adobe, Canva
  • Google Data, Google Docs, Google Ads
  • HubSpot, Marketo, Salesforce, or comparable CRM
  • Microsoft Office Suite
  • WordPress Websites
  • LinkedIn, YouTube and other social media platforms

Apply now

Share This