RSM – LATAM/Caribbean

Website protisglobal Protis Global

Smart Talent Strategies for Consumer Brands

Position Purpose

Acting on own initiative, the Region Sales Manager will be responsible for maximizing growth, brand performance, and business development of our company’s brands across assigned territory. Position scope includes agent management, distributor and customer management, brand management, new business development, financial analysis, strategic planning, and brand promotion.
Essential Duties

• Participates within the International team to collaboratively shape the commercial strategy and execution elements for the wider region and align with growth objectives
• Effectively directs and manages the activities and education of distributor partners to enhance sales, distribution, depletions, visibility, and profitability of our company’s brands
• Develops and executes territory operating/strategic plan while coordinating effectively cross functionally with all stakeholders to delivery goals and objectives
• Ensures volume and profit goals are achieved while remaining with established budgets; uses financial and quantitative information effectively to manage P&L, budgeting, forecasting, pricing, and profitability
• Manages the business and brand value stream to maximize profitability while ensuring positioning within the competitive brand set and market
• Develops return on investment (ROI) analysis on all new business, promotional, and brand development initiative while managing for profit and long term brand value
• Conducts regular market profit evaluations and implements price adjustments as required to maximize profitability
• Develops and implements national/regional marketing activities with distributor, works cross-functionally to execute and build brand awareness, and drive sales growth
• Plans and conducts regular distributor business reviews to ensure business development aligns with established goals, objectives, and brand/market/channel strategies
• Responsible for developing new business growth and strategies while executing new market plans
• Champions, develops, and manages the direct-to-consumer business activities and managing joint business plans
• Implements brand positioning and strategy consistently across all markets and channels
• Cultivates and maintains effective business relationships with distributor upper management, top trade partners, key accounts, on/off premise accounts, trade press, and liquor board
• Acts as liaison between operations and the distributor to solve problems such as inventory levels, labelling requirements, forecasting, product demand, credit status, shipping issues, and forecasting variances
• Manages and coordinates special events, seminars and coordinate any visits by the winemakers and marketing personnel
• Other duties may be assigned
Non-Essential Duties

• Other duties may be assigned
Minimum Requirements
Education and Experience

• Bachelor’s degree required, with emphasis in Business Administrations, Sales and Marketing, or a related field preferred, or equivalent experience
• 7+ years of beverage alcohol industry experience
• 5+ years sales experience within territory
• Territory management experience with a record of achievement of volume growth and profit targets
• Experience successfully managing multi-channel business activities
Knowledge, Skills, And Abilities

• Ability to take strategic view of market, establish a strategy, generate options, and evaluates sales opportunities and risk while maximizing profitability
• Ability to implement strategy and apply our company’s approach and manage assigned region for success
• Ability to apply analytical tools in decision-making
• Ability to create an in-depth financial analysis of the business, allowing for strategic decision-making
• Understands product supply process and key relationships
• Ability to maximize Information technology and its applications
• Ability to use vision, influencing skills, and tenacity to drive projects for successful conclusion
• Ability to identify and address development needs
• Ability to work individually and on a team
• Must possess in-depth working knowledge of wine and the wine industry
Certificates and Licenses

• Advanced course work in wine studies, such as: BA in wine business, Wine and Spirit Education Trust (WSET) course completion, Court of Master Sommeliers (CMS), International Sommelier Guild (ISG), and the Society of Wine Educators (SWE)
Working Conditions

• Remote position that requires working from home with frequent travel
• Expected travel from home office is a minimum of 30%
• Occasionally may be required to lift and carry cases of wine
• Required to drive automotive equipment
• May need to determine color, taste and smell of wine using eyes, tongue, and nose
Work Standards

• Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
• Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
• Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
• Follows all Company policies and procedures

Apply now

Share This