Region Manager

November 29, 2020 | rw-admin | Adult Beverage
Position Id: VDD4627

Job Description:

Job Title:

Region Manager FL


Responsible for establishing and delivering the company’s growth agenda by driving the depletion, and shipment goals in the designated region. Provide laser focus on generating sustainable revenue streams for the curated portfolio.

Job Duties:

Plan preparation and delivery
• Establish clear goals with the distributor for the achievement of our depletion and shipment goals each year.
• Track the progress to goal of each distributor team and feed-back that progress to team leaders in a timely fashion.
• Use market data/facts to identify customer (Strategic Accounts and Challenger Distributors) and market opportunities (varietal and price point trends).

Customer Management
• Instill a “Customer First” approach to managing Strategic Accounts and Distributor (Traditional & Challenger) partners.
• Demonstrate a ‘seek to understand’ mindset through active listening.
• Develop strong added-value partnerships with Strategic Accounts and Challenger Distributors which result in share gain for the company’s wines with strategic customers.
• Work with Traditional distributor partners to achieve depletion and shipment goals.

Opportunity identification and delivery
• Move swiftly to secure one-off opportunities but build a business base that focuses on clear priorities and generates sustainable shipments/depletions.
• Generate ideas grounded in a deep understanding of customer requirements and manage them through to successful execution. Match these requirements to specific company propositions.
• Operate with a clear set of priorities, adjusting for opportunities and obstacles; avoid distractions.

Program compliance
• Manage compliance of account programs

Effective use of resources
• Spend time and resources in the markets/accounts that matter to the company
• Train and develop distributor account executives and sales representatives to ensure they have a strong working knowledge of our product credentials (key selling points), quality accolades, pricing and merchandising standards.
• Conduct sales meetings.
• Expose the brands to sales reps, buyers and consumers via tastings and shows.
• Show fiscal responsibility at all time; stay within pricing structures and programs budgets.

Owner Operator
• Manage regional sales budgets, including pricing structures and programs.
• Plan and discuss in advance weekly /monthly activities with Divisional Director.
• Report monthly expenses in a timely fashion.

Background Requirements:

• Bachelor’s degree in Business Studies or a related subject preferable.
• Minimum of 5 years of experience selling wines through multi-tiered distribution channels with an emphasis on the Off-Premise channel.
• Experience of managing private labels a plus.
• In-depth understanding of business math, pricing, and ROI.
• Strong interpersonal and communication skills.
• Wine/alcohol beverage industry experience highly desirable.

• Self-starter who has demonstrated an ability to communicate, work with and lead others.
• Works cooperatively as a member of a team and is committed to the overall team objectives rather than own interests.
• Is honest in opinions and takes responsibility for his/her actions.
• Must possess strong negotiation and mediation skills with the ability to influence and motivate others to meet objectives under sometimes-restrictive timelines.
• Excellent organization skills, multi-tasking, and project management skills required.

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