NorCal- Regional Manager

January 24, 2021 | rw-admin | Adult Beverage
Position Id: VDD4634

Job Description:

Job Title:

NorCal – Regional Manager


Responsible for establishing and delivering SWB’s growth agenda by driving the depletion, and shipment goals in the designated region. Provide laser focus on generating sustainable revenue streams for the SWB curated wine portfolio.

Job Duties:

Duties and responsibilities

Plan preparation and delivery
• Establish clear goals with the distributor for the achievement of our depletion and shipment goals each year.
• Track the progress to goal of each distributor team and feed-back that progress to team leaders in a timely fashion.
• Use market data/facts to identify customer (Strategic Accounts and Challenger Distributors) and market opportunities (varietal and price point trends).

Customer Management
• Instill a “Customer First” approach to managing Strategic Accounts and Distributor (Traditional & Challenger) partners.
• Demonstrate a ‘seek to understand’ mindset through active listening.
• Develop strong added-value partnerships with Strategic Accounts and Challenger Distributors which result in share gain for SWB’s wines with strategic customers.
• Work with Traditional distributor partners to achieve depletion and shipment goals.

Opportunity identification and delivery
• Move swiftly to secure one-off opportunities but build a business base that focuses on clear priorities and generates sustainable shipments/depletions.
• Generate ideas grounded in a deep understanding of customer requirements and manage them through to successful execution. Match these requirements to specific SWB propositions.
• Operate with a clear set of priorities, adjusting for opportunities and obstacles; avoid distractions.

Program compliance
• Manage compliance of account programs

Effective use of resources
• Spend time and resources in the markets/accounts that matter to SWB
• Train and develop distributor account executives and sales representatives to ensure they have a strong working knowledge of our product credentials (key selling points), quality accolades, pricing and merchandising standards.
• Conduct sales meetings. Expose the brands to sales reps, buyers and consumers via tastings and shows.
• Show fiscal responsibility at all time; stay within pricing structures and programs budgets.

Owner Operator
• Manage regional sales budgets, including pricing structures and programs.
• Plan and discuss in advance weekly /monthly activities with Divisional Director.
• Report monthly expenses in a timely fashion.

Background Requirements:

– Self-starters and owner/operator mentality
– Experience with pricing, depletions and shipments
– Distributor management experience and knowing how to navigate that relationship
– Understand private label
– Expert in the markets
– Adult beverage supplier experience

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