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Manager, Consumer Insights & Analytics

Position Id: MJB4780

Job Description:

Job Title:

Manager Consumer Insights & Analytics

Summary:

Department is expanding due to our continued sales growth and the growing importance of insights within the beverage space. The Manager, Consumer Insights & Analytics is responsible for designing and leading the consumer insights learning agenda for key brands. This role acts as the consumer expert, partnering with the Senior Director, Consumer Insights & Analytics, to influence and inspire the marketing teams to hold the consumer at the forefront of decision-making. The Manager will lead day-to-day project management, designing custom consumer research studies, interpreting data, gleaning insights, and turning results into action & strategy with the brand teams.

This role is part of a growing, fast-paced, entrepreneurial consumer insights & analytics team, and reports to the Senior Director, Insights & Analytics.

Job Duties:

• Guide brand teams through the development of strategic learning plans, and independently lead appropriate qualitative and quantitative research to meet business objectives. This includes custom research (i.e. focus groups, ethnographies, online surveys) as well as analysis & storytelling using syndicated data
• Manage several research projects at a time, working with partners in marketing, shopper, and category insights to drive brand strategy in support of communication, campaign development, consumer targeting, and innovation planning
• Design custom research plans to achieve both immediate insights needs as well as overarching strategic business needs
• Create actionable and insightful recommendations based on consumer insights & analytics, and engage in compelling business storytelling to inspire action
• Initiate new engagements with best-in-class outside partners and agencies to design research, analyze data, and ensure results are carried through to action
• Have a strong voice: represent and amplify the consumer throughout all brand decisions and touchpoints
• Explore and make sense of futureview consumer, category, and cultural trends as they apply to our category, business, and brands

Background Requirements:

Education, & Experience
• Bachelor’s Degree required
• 8+ years of career experience, including 5+ years of consumer insights & analytics experience
Skills & Abilities
• Demonstrates passion and curiosity for understanding the consumer, particularly within the beverage alcohol category
• Expert in consumer research fundamentals including both qualitative and quantitative research techniques
• Strong experience with conducting data pulls, analyzing, and interpreting syndicated scan & panel data (such as Numerator, IRI, or Nielsen)
• Passionate about consumer insights, trends, and foresight; and comfortable with creative thinking
• Brilliant project management, prioritization, and organization skills with excellent attention to detail
• Superb interpersonal skills and excellent relationship building
• Strong team player and proven ability to work and lead with others (internally and externally)
• Strong written communication skills and proven track record of presenting engaging research results and making smart recommendations
• Thrives in a fast-paced environment and skilled in managing multiple projects within timelines and budget requirements
• Highly proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen)

Related Skills:

KPI’s:
1. Brand growth driven by consumer insights: deliver consumer research and insights that successfully achieve business objectives within the timeline and budget allotted
2. Department Excellence: indispensable partner to the brand team; consumer insights integrated into planning & strategy

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