DPM – Birmingham

Website protisglobal Protis Global

Smart Talent Strategies for Consumer Brands

The Role

The purpose of the Distribution department is to own company territory and channel expansion strategies, route-to-market strategies, distribution partner (DP) management, and sales operations functions in the US and International markets. The Distributor Partner Manager (DPM) is responsible for the alignment of and execution against company commercial strategy and brand standards across Distribution Partner Network (DPs). The role of the DPM is to bring value through business planning, driving market execution, and ensuring implementation of Key Accounts programs, while brining to lift companies marketing mix within the DP.

To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.


  • Lead the annual Business Planning (BP) process with the DPs to ensure alignment with company priorities and expectations.
  • Conduct monthly and quarterly planning reviews to review performance against BP and targets.
  • Regularly participate in DP sales meetings, perform trainings, and conduct market visits to assess in-store execution and develop action plans against opportunities
  • Oversee DP performance, inclusive of sales volume and in store execution (i.e. perfect store, winning vs. competition, volume targets, etc.)
  • Analyze market and distributor depletion data to produce insights and support tactics in market
  • Manage Point of Sale (POS) materials, coolers, and equipment, including forecasting, ordering, tracking, and delivery of assets to ensure correct deployment of assets in in the trade.
  • Manage implementation of shelf incentive programs in independents and work with local DP-managed Key Accounts.
  • Serve as go-between with Key Account (KA) team and DPs to communicate priorities and implement regional and national KA programs.
  • Implement marketing mix within DP, including in-store brand standards and merchandising guidelines (i.e. POS, pricing, etc.).

Requirements & Qualifications

  • 5+ years’ experience working within CPG beverage industry
  • Experience within a Direct Store Delivery (DSD) distribution environment
  • Ability to analyze and leverage data to drive insights to action
  • Proficient in Microsoft Excel, PowerPoint, and DP reporting systems
  • Ability to influence decision makers and confidently lead business reviews and presentations
  • Ability to teach, coach, and train others on brand standards and salesmanship

Travel Requirement:

  • 25-50% (Depends on territory/DP structure)

Apply now

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