Are you ready to revolutionize the beverage industry with a groundbreaking company? Our company invites you to lead the marketing strategy for the pinnacle of mixology and bottled luxury. As our strategic and dynamic Director of Marketing, you’ll spearhead growth initiatives, redefine how people experience beverages, and shape the narrative of our innovative brand to stand out in the premium bottled cocktail market. It’s time to bring a top-tier cocktail bar experience to consumers everywhere – are you up for the challenge?
• Strategic Growth Leadership (with emphasis on Direct-to-Consumer): Establish, own, and execute multi-channel growth strategies aligned with high-level business goals for our company, with a special focus on optimizing the direct-to-consumer experience.
• Go-to-Market Excellence: Develop, refine, and execute comprehensive go-to-market strategies, ensuring alignment with overall business objectives, market trends, positioning, target audience identification, and competitive analysis.
• Partnership Management: Lead relationships with external partners, including web development, branding agencies, and content creators, fostering seamless collaboration.
• Innovative Marketing Campaigns: Drive the development of impactful marketing campaigns, overseeing creative ideation, content creation, and messaging to resonate with target audiences across all relevant channels.
• Customer Acquisition and Retention: Create and manage initiatives across social, email/SMS, paid search, affiliate, media placements, and OOH. Adapt and optimize quickly for maximum effectiveness, particularly in the direct-to-consumer space.
• Digital Oversight: Map and oversee our company’ digital updates, including product and feature launches, new programs, and new markets. Establish priorities, partners, and timelines based on the business roadmap.
• Performance Monitoring: Goal-set, monitor, and benchmark relevant metrics such as CAC, AOV, ROAS. Collaborate on budget allocation and efficiency with the VP.
• Strategic Alignment: Work closely with the VP to coordinate visibility on all marketing strategies and campaign rollouts, ensuring seamless integration with overall business objectives.
• Tech Stack Management: Manage and optimize our company’ tech stacks for enhanced efficiency.
• Market Insights: Conduct thorough market research within Shopify to identify emerging trends, consumer behaviors, and competitive landscapes. Translate insights into actionable marketing strategies.
• Data-Driven Optimization: Utilize a data-driven approach to measure campaign effectiveness. Adjust strategies as needed, with a keen focus on optimizing performance and maximizing ROI.
• 5+ years in an early/pre-launch or fast-growing company, preferably within the beverage alcohol industry.
• Proven ability to lead go-to-market initiatives, with a track record of successful product launches and campaign rollouts in pre revenue/early revenue companies
• Proficiency in market research and data analytics within Shopify to drive strategic decision-making.