SuperZoo is the largest pet retail trade show in North America, serving as the go-to annual event for pet industry professionals. Held in Las Vegas and organized by the World Pet Association (WPA), SuperZoo brings together thousands of exhibitors, buyers, and decision-makers from every corner of the pet sector. From independent pet store owners and groomers to large retail chains, distributors, and veterinary professionals, the show caters to a wide cross-section of the industry. Its goal is to foster innovation, networking, and commerce within one of the most dynamic consumer categories today.
The event showcases an expansive array of products across every pet category—food, treats, grooming supplies, toys, accessories, wellness products, and tech innovations. It features dedicated show floor areas like the New Product Showcase and Emerging Brands section, making it a prime destination for trendspotting and discovering what’s next in pet care. In recent years, SuperZoo has also spotlighted growing segments such as natural and holistic pet products, sustainability, and pet tech, all of which reflect shifting consumer preferences and a heightened focus on pet health and wellbeing.
Beyond the trade show floor, SuperZoo also offers a robust educational component, with dozens of seminars and workshops tailored to retailers, service providers, and pet professionals. Topics include business management, marketing strategies, merchandising, animal wellness, and professional grooming techniques. The show is known for its vibrant atmosphere and strong sense of community, where attendees not only do business but also exchange ideas and build lasting partnerships.