The Pedigree, Whiskas, Royal Canin, and Sheba brands are all part of its global portfolio.
Given the company’s long history of marketing success, ensuring the business has the best global talent from the top down is an absolute necessity. Diversity and gender inclusion is also one of Mars’ key commitments.
That’s why the Protis Global team reached out to Mars Petcare’s VP of marketing, Craig Neely, to let him/her know about the Elite Talent Program (ETP), which ultimately led to the appointment of a highly experienced female marketing executive— whose success rate continues to impress.
And to think that Mars Petcare wasn’t even looking for a new talent at the time!