Protis Global has been in the business of providing people solutions for almost 25 years. We change lives by building teams and helping our partners find the right talent that can facilitate their growth and business goals.
We have gathered knowledge of all kinds over the course of 25 years. We try to share the knowledge through various channels but here on our blog is where the bulk of it is available. We talk about the industries we serve, trends, business advice, interview tips, social media tricks, and everything in between!
In 2019 we have posted a ton of blogs, but we thought it would be beneficial to share our top 10 favorite blogs of the year!
“Another area that holds a ton of potential is packaging and labeling. Consider how pivotal everything from the glass bottles to the product labels and warnings to the shelf display are to an emerging cannabis brand! Regulations and restrictions for labeling will present an issue for cannabis companies. Companies that can ensure they are following industry standards will be paramount for growth. Additionally, branding and advertising will be a major component to customer acquisition and companies will shell out big bucks to ensure their products are displayed properly and strategically. State by state regulations increase volume and relevance of this category.”
“Cannabis companies should look to the post-prohibition era adult beverage industry when they are devising their branding strategies. Sure, product quality and price are a huge factor; however, consumers assume the product is comparable to others. The industry winners, just like in adult beverage, will be the companies that capitalize on the ability to carry out sensory branding. In adult beverage as well as in the entire functional beverage category, the shape of the bottle, the smell of the drink, the color and font of the logo all play a paramount role in consumer purchase decisions. Actually, tasting or trying the product is the last thing a consumer does and it’s most often AFTER making the purchase.”
“Employer branding is your reputation in the marketplace of your company’s culture, mission, values and everything else as it relates to the experience of working or having been in the process there. Companies are now, more than ever, are beginning to place an emphasis on conveying a clear and accurate brand in order to attract top talent to them. Right now, talent has the ability to assess so many diversified work experiences, they also more than ever have the more opportunity to cater their work experience to their specific needs and goals. Just as candidates vie to be chosen by a company, companies are concerned with getting chosen in return by their front runners.”
“Then think, “what role and function do I want to be in next? What does that ideally look like for me?” Then you break that down. That’s how you start looking for the searches. Look for what matters to you whether it’s title, responsibility, industry. That’s where LinkedIn comes into play.”
“The cannabis industry has the opportunity to design itself internally and externally in a manner that can benefit the most from the advantages of blockchain technology. From the procurement of the raw materials to the purchase by the end consumer, blockchain technology facilitates the sharing and tracking at every touchpoint to ultimately create a cyber record of every single movement and moderation occurring in a process. As simply put as possible, blockchain technology, is a digital ledger system that is decentralized, fundamentally transparent, and highly patrolled. The emerging and exploding cannabis industry necessitates the disruption of blockchain technology integrated into its operational and financial strategies.”
“Answer “What makes you unique in the marketplace and what makes you unique inside of the four walls of your organization?” Check yourself and understand who your organization actually is on a day to day basis. If you understand who you are you are not trying to emulate another culture, it will be pretty easy to have a culture defined by your organization because it’s consistent.”
“Almost every company needs a space for retail, service providing, or manufacturing. Because federal regulation hasn’t caught up to the industry yet, the geographic area these spaces operate in could all have different rules. It’s important to be aligned with real estate professionals who understand that there are additional elements that factor into the search for property and space.”
“Recently we had the incredible opportunity to chat with Mary Orlando, COO of Coyo Taco. She is an exceptional human with years of experience in the hospitality space. She is recognized for building brands and has a passion for emphasizing the value of her team and developing her team to create success! Here is an excerpt from our conversation with Mary!”
“WHAT IS THE MOST VALUABLE CLIENT INTERACTION YOU’VE HAD TO DATE? WHAT DID YOU LEARN AND HOW HAS IT SHAPED YOU PROFESSIONALLY?
It would probably be the CMO search for Pabst Brewing Co. Their CEO at the time, Simon Thorpe, has an incredibly thoughtful approach to evaluating talent: it’s just about skill sets and accomplishments. He looks for vision, philosophy, and storytelling. He challenged me to dig deeper with candidates than I ever have before, ensuring I could communicate their brand philosophy and vision for the Pabst portfolio moving forward. His expectations help evolved my entire approach toward evaluating talent and fit.”
“Global measurement and data analytics company, Nielsen, recently published an article about how the two spaces are interacting and where they overlap is coming from titled “HOW NEWER READY-TO-DRINK BEVERAGES AND PACKAGES ARE SHAKING UP THE ADULT BEVERAGE MARKET.” We are going to give you a quick snapshot of some of the findings from this article that we found particularly interesting and useful as we move forward in this always-evolving space.”
“The third question evaluates goals and the timeline to accomplish those goals professionally. We ask “What do you want to achieve professionally in the next twelve months? The next five years? Earn a designation or complete a degree? Reach a particular level in your career?” This section’s relevance is pretty explanatory, in our opinion. We want to know what your ideal career looks like to you.”