In this week’s roundup, we’re spotlighting the latest CPG industry trends, from new product innovations to bold business strategies. Check out some of the top stories from this week
Pernod Ricard has teamed up with Lewis Hamilton and Casa Lumbre Spirits to boost the non-alcoholic blue agave spirit Almavé. This partnership aims to capitalize on the growing demand for non-alcoholic options, especially within premium categories, by leveraging Hamilton’s global influence and Casa Lumbre’s expertise in creating innovative spirits. Read more here.
Cuervo has launched Devil’s Reserve, a new tequila infused with a unique blend of sweet and spicy flavors. This latest addition to Cuervo’s portfolio is designed for those seeking a mischievous twist on traditional tequila. With a lower ABV, Devil’s Reserve is perfect for both chilled shots and creative cocktails like the Devil’s Soda or Diablito Margarita. The launch will be supported by a nationwide “Raise a Little Hell” tour, featuring custom Devil’s Trucks from West Coast Customs and collaborations with Always Friday Media. Learn more here.
Create, a company tapping into the growing popularity of creatine-based products, has secured $5 million in funding. The investment will fuel their expansion into broader markets, reflecting the heightened consumer interest in performance-enhancing supplements. Create aims to differentiate itself with innovative formulations that cater to health-conscious consumers looking for clean, effective supplements. Find out more.
No matter how compelling the data and pre-launch insights, new-to-world innovation often reveals its nuances only in real-world testing. GoodPop faced this reality when launching its mini cans designed as a healthier alternative to high-sugar kids’ beverages. Consumers were initially confused by the packaging, and kids found the taste underwhelming. After an 8-month refresh, GoodPop reintroduced the product with updated packaging and a new formula, now available in major retailers including Whole Foods Market, H-E-B, and Costco. Read the full story on LinkedIn.
Wynn’s Kitchen has launched a new Lemongrass Stir-Fry Marinade, expanding its line of Asian-inspired cooking sauces. The marinade features a blend of lemongrass, garlic, and chili, offering a convenient and flavorful option for home cooks looking to elevate their dishes with authentic Southeast Asian flavors. Available in select retailers, this new product highlights the increasing demand for globally-inspired, ready-to-use sauces. Read more here.
The partnership between Pernod Ricard and Almavé emphasizes a continued shift toward non-alcoholic premium beverages. This trend reflects broader consumer behavior leaning towards wellness, mindful consumption, and exploring alcohol alternatives that still deliver a sophisticated drinking experience.
Cuervo’s launch of Devil’s Reserve reflects a growing trend in the beverage industry: the rise of bold, flavor-infused spirits that cater to younger, adventurous consumers. This move highlights how brands are leaning into experiential marketing strategies, like the Devil’s Trucks and the “Raise a Little Hell” tour, to create immersive, memorable experiences that go beyond the bottle. By embracing unique flavor profiles and engaging directly with consumers, Cuervo is setting a new standard for how legacy brands can innovate to capture the attention of the next generation of drinkers, blending tradition with modern, edgy appeal.
Create’s funding round aligns with the rising trend of health supplements, particularly those targeting performance enhancement. With consumers more focused on health and wellness than ever, brands tapping into specific needs, like muscle recovery with creatine, are poised to thrive.
GoodPop’s experience with its mini cans highlights the critical role of real-world testing in product development. Adjustments based on consumer feedback are essential, illustrating how brands must be agile and responsive to market demands to succeed.
Wynn’s Kitchen’s new marinade shows a growing consumer appetite for global flavors that bring restaurant-quality experiences into the home. The increased availability of diverse, ready-to-use sauces reflects broader trends towards convenience without sacrificing taste or authenticity.
The CPG industry is increasingly shaped by consumer demands for healthier, more sustainable, and globally-inspired products. Brands that can adapt quickly, leverage strategic partnerships, and respond to real-world feedback will continue to lead in this evolving landscape.
Stay tuned for more updates in our next weekly news roundup!